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ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Apr 11, 2018

This week on ManageMental, Blasko and Mike talk about how artist can boost their Spotify streams…legally! This is gonna be killer, so let’s get mental!

 

 

Original Article: http://www.hypebot.com/hypebot/2018/04/5-spotify-tips-for-fast-streaming-results-.html

Author: Manuel MANTU Overbeck of 1st Strike

 

 

* Guest post by Manuel Overbeck on Hypebot

5 Tips To Boost Your Spotify Streams Legally


With Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify.

 

Fanpush

Ask your fans, friends & family to add your song to their private playlists right at the beginning. Do a competition and motivate them to playlist your song. Even the smallest playlist counts.

 

Pitching with your distributor

Ask your distributor to pitch your song to the "New Music Friday” Playlist. Also do some research and find out in which other (bigger) playlist your song would fit and tell the distributor as well.

 

Share every playlist

Share every playlist your song got added to and tag the curator to show you appreciate and promote.

 

It‘s a very important step to build up a strong relationship with the playlist curator. If you connect on a good level it’s a win-win situation since his main goal is to have a successful playlist that gets promoted and yours is to be part of that list.

 

Pitch "Non-Spotify" Playlists

Find 3 private playlists that fit your music and then find out the contacts of the curators through social media to pitch your song. Offer to share and promote their playlist when they add your track. Slowly build up a relationship but don’t be too pushy. If they include your track and it happened that you got some outstanding promotion results because of it, it’s ok to tell them so they might give you more playlists or move your track higher.

 

Own playlist  

Start putting together your own playlist and share it. You can push your own songs and offer other playlist curators to exchange tracks. Build up a playlist network.

 

---------------------


Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

------------

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


------------

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

------------

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

Check out Blasko’s Spotify Playlist here volumeforever.com

 

 

 

 

 

Apr 9, 2018

On this week’s episode of ManageMental, Blasko and Mike welcome their friend and manager Randy Nichols (Underoath, Beach Slang, The Starting Line) about marketing plans and what it takes to properly market your band. This is gonna be killer, so let’s get mental!

 

 

Original Article: http://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.html

 

*Guest post by Ariel Hyatt of CyberPR

 

Do You Have A Marketing Plan?

 

Rising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.

 

STEP #1: Set Your Goals (Short term / Long term)

 

STEP #2: Identify Your Niche & Leaders in it!

 

STEP #3: Create Your Signature Story

 

STEP #4: Create Your Customer Archetype

 

STEP #5: Attend To Your Social Media

 

STEP #6: Create Consistent Compelling Content

 

---------------------


Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

------------

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


------------

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

------------

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

Check out Blasko’s Spotify Playlist here volumeforever.com

 

 

 

 

 

Apr 2, 2018

Can you make a living in a band?  Mike and Blasko openly discuss the inevitable challenge of what the likelihood is of making a living in a band. They relay their experiences regarding finances, as well as sacrifices throughout their careers. Will there ever be a metal band that sells as many records as Metallica did?! What do bands need to consider and do differently nowadays than they did 20 years ago?

The future isn’t as bleak as you might think. Strap in and let’s get MENTAL!

 

---------------------

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

------------

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


------------

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

------------

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

Check out Blasko’s Spotify Playlist here volumeforever.com

 

 

 

 

 

Mar 26, 2018


Original Article: https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kit

 

Author: Dave Cool

 

Today on ManageMental, Blasko and Mike answer a question from Chris, a loyal listener, and discuss an article written by their buddy Dave Cool of Bandzoogle to talk about press kits and EPK’s. You might remember Dave from Episode 55, check it out if you haven’t already. This is gonna be killer, so let’s get mental!

 

 

 

I have an idea for a topic to be covered on the podcast, as I haven't heard much about it and I think it would be really beneficial for anyone in the underground scene to learn more about: Press Kits

 

Now this is another two part question, as the platforms for press kits are delivered in both physical and online forms.

 

So the first question to you and Mike,

 

What are you guys looking for in online press kits? Is there a model you use with the bands on your roster to fit certain criteria?

 

The second question

 

I imagine you and Mike are constantly bombarded with press kits from bands looking for management. My band is currently creating physical press kits to send to both labels and management companies. Are physically shipping press kits to labels and management effective in this day and age? Do you guys even dive into packages from unknown bands anymore? If so what are things you'd like to see in physical press packs?

 

Always a loyal listener and fan,

 

Chris

 

* Guest post by Dave Cool

on Bandzoogle.com

 

  1. Bio

The first element to have is your most current bio. Bookers and festivals often have different needs and word limits for bios, so it would also be a good idea to include a few different versions, including an elevator pitch, a short bio (1 paragraph), a medium bio (a few paragraphs) and a long bio (4+ paragraphs).

 

  1. Photos/images

The next element to include in your digital press kit is a section with downloadable (professional) photos. Have a few different official photos, with vertical and horizontal options, as well as black & white versions available. Make sure some of them are hi-resolution in case the media person or festival programmer needs to use the image for print. You can also include the image for your most recent album cover, which can be especially helpful for reviewers.

 

  1. Music

You’ll of course need to have your music available to listen to, including a few tracks available to download. If a media person wants to get a copy of your full album or EP for review, just put clear information on who they can contact to get a copy.

 

  1. Video

Many blogs and media sites love to embed videos of the artists they’re covering, which helps make the article more visual and engaging. Embed a few of your best videos in your digital press kit to make it easy to find a quality video that best represents your band.

 

  1. Press articles/reviews

It wouldn’t be a press kit without some press, so post links to a few of your best reviews and interviews. Don’t assume that people will click on each article and read them in full. Pull the best quote from each review and include it underneath the link. You can also spice up this part of your digital press kit visually by including the logos of the media source next to each article/review.

 

  1. Notable achievements

If you’ve been nominated for any awards, charted on radio, performed at noteworthy festivals or conferences, you should definitely include this information. Anything that can help to give positive context to your music and career should be in your digital press kit.

 

  1. Contact info

Although you should of course have a “Contact” section on your website, you should also have detailed contact information in your digital press kit to have everything in one place. Include an email address as well as a phone # where a media person or booker can reach you if they need to speak to you in a hurry, they’re often working on tight deadlines.

 

  1. Social media

And finally, include your social links on the page so that if the media person or booker wants to quickly check out your social media presence, they have all the links right there. You don’t have to overdo it, simply list the social media networks that you are most active on.


------------

 

Special Thanks to Trevor Hedges for our newest 5 star rating and positive review on Apple Podcasts

 

------------

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

------------

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


------------

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

------------

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

Check out Blasko’s Spotify Playlist here volumeforever.com

 

 

 

 

 

Mar 19, 2018

How To Just Get Started

 

Author: Seth Godin http://www.sethgodin.com/sg/

This week Blasko and Mike talk about how to simply get off your ass and get things started. This is gonna be killer, so let’s get mental!

 

 

 

Here we are at Episode 60 over a year after episode 1. On that episode 1 we had no listeners, no comments on iTunes, no one writing us asking questions or sending messages of support. We had no sponsors and no guests. No one knew what this podcast was gonna be all about, nor did any of our listeners know that they should be listening to us. Over the course of the last 60 episodes we have delivered concise information, input, strategies and opinions about the music business for 30 minutes one day a week - consistently. I feel like what we have done with this show is a good example of how you should treat your band business. Just dive in. Just get started. Don’t worry about not having songs or fans or gigs of social media followers. Stop overthinking it and just commit.

 

Seth Godin is a master marketer and successful author. I won’t dig too into it, but we will post a link to his website in the show notes. In reference to a previous episode about mentors, Seth would definitely be one of mine. In a passive way of course, because I don’t know him, but I absorb his books, his blog and now his podcast. Today’s episode is inspired by one of his new episodes and directly relates to what we are talking about to all of you every week. For more check out Seth Godin’s new podcast - Akimbo https://art19.com/shows/akimbo

 

Internally there is constant pressure to not begin. Not to take risks. There is a false narrative that if it’s not a grand slam then it’s a failure.

 

Another topic that we have talked about here is Kickstarter or Crowdfunding. The false narrative here is that anyone can run a successful campaign. Just launch your campaign and the money will roll in. The project will get funded. This is not where you start. This is where you begin when you already have a following. Do not think of crowdfunding as a shortcut. It is not.

 

A topic that I believe we have referenced but not specifically dived into is Kevin Kelly’s hypothesis of “1000 True Fans”. The theory here is that careers can be built and sustained with 1000 truly engaged and committed fans. When you think of the amount of people in the world, 1000 of them does not seem that daunting.

 

Slow and steady is the strategy here.

 

A new theory to me that he touches on is called “The First 10”. The idea is that everyone knows 10 people. Share your song, album, band photo, t-shirt art, or whatever to 10 people. If they share it with more people then it will spread. If it doesn’t try a new set of 10 people. If it continues to not spread, then you are not ready. You need to go back to the drawing board. Rethink what you are trying to do and who you are trying to appeal to.

 

He wraps up this episode with a powerful thought. Don’t focus on the masses, because the masses are not focussed on you. The goal is to go to the fringes, the edges, the people that want to listen and the people that care.

 

I conclude that this isn’t the biggest podcast in the world. And that’s OK, because that wasn’t the goal. Our mission was to share the wealth of our combined experience in this biz of upwards of 50 years with a select few. The ones that need this information and care about this information. The plan for your art and your music should be the same. Don’t just listen to what we say, but watch what we do and how we do it.

 

Remember that there is no education without application.

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

Check out Blasko’s Spotify Playlist here volumeforever.com

 

 

 

 

 

Mar 12, 2018

This week Blasko and Mike take some questions about starting a promotion and management company from Tim, one of our loyal listeners that is also an aspiring manager. This is gonna be killer, so let’s get mental!

 

------------------------------------- 

 

I just wanted to start off by saying thank you guys for doing the podcast shows on management mental. I really do appreciate it a lot and listen to your shows more than I even listen to music. It is a really amazing show.

 

I am planning doing a promotion and a management company.  I just wanted to pick both of your brains. If you both don't mind doing so. I understand if you both don't have time to do it, because I know you both are busy people. I would greatly appreciate it.

 

1.) What is the best ways to promote a shows to get the most people to show up?

 

2.) How do you get on the radio to help promote shows and how do you own a radio station to help promote local shows and the bands? I figured iHeartradio and sirius xm radio. Doing podcast shows could maybe help out I'm guessing so, but I'm talking about local radio stations. What is both of your thoughts on that?

 

3.) How do you find a good team to help the bands improve themselves?

 

4.) What are the best ways to manage bands and help them grow?

 

5.) Once you have your bands grown in to a decide size. How do you get them on bigger shows or tours?

 

Thank you guys very much for listening to me. I am very grateful for all the help you both are doing with the podcasts. I hope to hear you more in the future. Keep it metal and thanks again.

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Mar 5, 2018

This week Blasko and Mike check out an article from Later.com and talk about the ever changing and frustrating Instagram Algorithms.

 

Original Article:

https://later.com/blog/how-instagram-algorithm-works/

 

Author:

Lexie Carbone

 

Lexie is a content marketer at Later. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.

 

* Guest post by Lexie Carbone on Later.com

This is How the Instagram Algorithm Works in 2018

 

 

There’s no question about it, Instagram posts are no longer getting the amount of exposure they used to. Now, it’s estimated that only 10% of your audience is actually seeing your posts.

 

Since the original shift from a chronological feed, we’ve known the Instagram algorithm is mainly based on engagement. This includes number of likes, comments, video views, saves, shared posts, DM’s and any other type of interactions a post gets.

When a post receives a ton of likes and comments, this signals the Instagram algorithm that your post is quality, engaging content that more people will want to see.

 

Tip #1: Spend More Time Posting To Instagram Stories

A great “hack” to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (if you have over 10k followers).

 

We’ve also been seeing a lot of micro-influencers telling their followers to “DM me for a direct link to this product!” which is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feed.

 

Tip #2: Keep Tabs On Your Instagram Comments

This year it will be more important than ever to stay on top of your incoming comments, especially within the first hour of posting, otherwise your posts visibility may drastically decrease.

 

Treat Instagram comments like a conversation. If you the comment doesn’t require a response, show them some love with a heart!

 

Tip #3: Stop Them In Their Tracks with the Perfect Instagram Caption

If you want to beat the Instagram algorithm, crafting great Instagram captions might just be the key. If you have an engaging caption, people are more likely to actually read it or click the “more” button, which increases the time spent on your post.

 

That extra second that someone spends reading your Instagram caption has the potential to make or break that Instagram post for you, so spend time on your captions!

 

Tip #4: Keep Your Instagram Followers engaged.

Know that videos perform well in the Instagram algorithm, since a video takes longer to consume than an image.

 

This is also true for Instagram carousel posts with a call-to-action to “swipe” — they can keep users on your post longer.

 

Whether you call them Instagram slideshow posts, galleries, or albums Instagram carousel posts are a great feature that let you share up to 10 photos and videos in a single Instagram post.

 

Tip #5: Build a Consistent Instagram Brand and Aesthetic

Followers are much more likely to convert into fans when they know exactly what they can expect from your feed, and continue to see the same consistent, quality content from your account.

 

The push toward authenticity isn’t just within your captions and comments, but also in the content you’re creating. It’s important not to post for the sake of posting, but really take time to think about how your post is contributing to your brand and the message you’re trying to communicate to your audience

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 26, 2018

This week Blasko and Mike check out a guest post on Revolver by Lamb of God frontman Randy Blythe on his top 5 tips for up-and-coming artists. This is gonna be killer, so let’s get mental!

 

Original Article:

https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-stars

 

Author:

Randy Blythe w/ JASON LE MIERE

 

*Revolver Guest post by Randy Blythe

Top 5 Tips for Aspiring Rock Stars

December 21, 2011

 

Lamb of God frontman Randy Blythe is the anti-rock-star rock star, a salt-of-the-earth punk at heart who happens to front a world-famous metal band. And yet, in that capacity he excels — hence his reputation as one of the most captivating and ferocious frontman in heavy music. Considering his status within the scene, and the dues he has put in to get to that place, we asked Blythe to give us his top five pieces of advice for those about to rock.

  1. Get a college degree
  2. Be nice to everyone

Don't act like an entitled fuck because the people you see on the way up are gonna be the same people you see on the way down. And you never know what's gonna happen. There are no guarantees in this business. It could all disappear tomorrow and if your career goes down the shitter you might need to call in a few favors. Maybe someone needs a new band member, and if you've been nice to them, maybe they'll think of you, but if you were a dick, that's all they'll remember.

  1. Treat your crew with respect.

They're the reason you aren't schlepping your own gear anymore.

  1. Don't trash the fucking dressing room at the venue ...

... unless the owner of the venue is a complete asshole, because somebody has to come in there and clean it up. It might be someone's grandma.

 

  1. Don't blow your money on a bunch of stupid shit like drugs and alcohol if you can help it

 

Save some. Again, there is no guarantee in this business. There's no pension plan or retirement fund. One day you aren't going to be the shit anymore and you aren't gonna have a band. You can't go on tour and make money. So don't buy an Escalade, get a goddamn used Honda. I've never owned a new car in my life. I bought a nice Toyota truck with not that many miles on it last year. That's the nicest thing I've ever bought.

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 18, 2018

This week Blasko and Mike talk about how to find a music career mentor. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2018/02/how-to-find-a-music-career-mentor.html

 

Author:

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach.

 

* Hypebot Guest post by Angela Mastrogiacomo

How To Find A Music Career Mentor

 

In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.

 

Defining the types of mentors

There’s two types of mentors. Both are people you should look up to, whose work and career you respect, and who you know you’d be lucky to learn from.

 

The First is the passive type.  Someone you can’t speak to someone one on one, however there’s still a lot you can learn from them. By perusing their website and their social media, signing up for their newsletters, and reading past interviews they’ve done, you’ll get a feel for how they operate their career, and what you can take from that. It’s not just what they do but how and why that you need to pay attention to. With enough research, you’ll begin to put together a formula and inspiration for your own career.

 

The Second is the accessible type. These are the people you can talk to one on one in a highly individualized way. Maybe their schedule only allows for a few emails or calls here and there, or maybe they’re interested in a long-term mentorship where you do weekly lunches or monthly coffee dates. These are some of the most valuable mentors to have—to be able to access their knowledge, learn what has and hasn’t worked for them, and tell them your own struggles to get their advice, is invaluable.

 

So how do you approach your in-person mentor?

There’s a few ways to go about approaching them. All of them involve developing a genuine connection. If you can get in front of them at a conference or via a shared group connection, somewhere you can make a lasting impression, go for it. Even better, if you can find a common connection, it’s best to ask that person for an introduction. An intro coming from a trusted source is more likely to get you a response.

 

What if they say no?

Firstly, don’t be discouraged. Them saying no or not responding is almost certainly not their way of telling you that you and your music/career choices suck. They’re probably just busy, haven’t seen the email, or simply don’t have time in their schedule. Keep approaching new potential mentors, and keep your goals realistic.

 

What if they say yes?

When you do find someone who agrees to chat with you, don’t make them regret it. This means working around their schedule, and knowing what you want to ask/talk about ahead of time so that you’re making the most of your time together.


---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 11, 2018

This week Blasko and Mike sit down with Dave Cool from Bandzoogle and why websites are important to your bands marketing strategy. Today’s episode of ManageMental is powered by Rockabilia.com. This is gonna be killer, so let’s get mental!

 

Band Marketing Basics Original Article:

https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies

 

Author: Lisa Occhino is the founder of SongwriterLink and the Director of Marketing & Communications at Soundfly. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.

 

BandZoogle Guest post by Lisa Occhino. 13 Essential Strategies

 

  1. Use your email newsletter: Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most.

 

  1. Have a website: Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music. When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merch direct-to-fan.

 

  1. Engage your fans: As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career.

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 5, 2018

When Is The Right Time to Begin Touring?

 

Original Article:

https://www.joinmyband.co.uk/classifieds/american-solo-artist-seeking-band-for-uk-tour-t1049842.html?sid=055fb84ca9da25fa2da3e9ac0c8ebe0c

 

Amanda Palmer Kickstarter (referenced in episode): https://www.kickstarter.com/projects/amandapalmer/amanda-palmer-the-new-record-art-book-and-tour/description

 

This week on ManageMental, Blasko and Mike talk about when it is the right time for a band to begin touring, inspired by a question from one of our loyal listeners, Javier:

 

Hey Blasko,

 

Loving the podcast. Been a listener for a while now, keep it rocking!

 

Lately you've done a few episodes on helping bands, like tour etiquette, advice on a band's image, etc. So I would love to hear both yours and Mike's thoughts on the following...

 

~ It's an ad from a dude in the states who wants to come to the UK to do a headlining tour, and he is looking for musicians from the UK to be part of his backing band, as he does not have the resources to bring his own. He says doesn't have any money to pay the people who'll join him on his endeavour, but that he'll gladly split the door money. A quick look up of his "band" reveals that he only has 300 facebook likes, so no following = no one at the shows = no money = bust.  

 

~ The thing is that I see this all the time, bands from other countries come here to headline tours, as well as locals bands who go on regional or even national headlining tours, spending a small fortune, for nothing, because they end up playing empty venues.

 

~ I'm not an expert but it seems to me like even giving a shot at headlining out of town shows and beyond before building some sort of following locally/online is putting the horse before the cart and a sure path to burning out.

 

~ Am I wrong? When is the right time for a band to start touring?  I'd love to hear your thoughts and I'm sure your advice would help out many misguided people who think this is the way to go.

 

This is gonna be killer, so let’s get mental!

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 28, 2018

This week Blasko and Mike dissect the Hypebot article ‘5 Myths of Making it in the Music Industry’ and chat about some music business myths that could be detrimental to your career. Tune in to hear what the dynamic duo has to say. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2018/01/5-myths-of-making-it-in-the-music-industry.html

* Hypebot Guest post by Angela Mastrogiacomo

 

Author:

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach.

 

In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from. There are a few myths that I see bands still living by, despite any proof they actually work. Here they are:

 

  1. If your music is good enough, the labels/managers/festivals will find you

Labels want to see strong proof that you’re actually marketable (IE: you’ll make them money) before “taking a chance” on you, which means before they’re even remotely interested you need to have proven yourself through engaging social media pages, successful tours, fans that are willing to support you, etc. Once you’ve done all of that, then people start paying attention.

 

  1. I don’t need social media

Just saying that you know you’re not good at social media doesn’t make it ok. If you’re not good at it, either figure it out or hire someone to help you. I know this is tough to hear, but great music simply isn’t enough. Complaining about how it should be and neglecting the business side out of confusion or defiance won’t change that—it will only hurt your career.

 

  1. You can be totally DIY forever

At some point you have to stop saying “we don’t have any money” and start thinking “how do we come up with this money?” Because while you can DIY a lot of things for a long time with enough dedication, it’s eventually going to become unsustainable—especially if you don’t actually know how to do the thing that you’re trying to DIY.

 

  1. Your hustle should be 24/7

There is a LOT of value in having a strong work ethic, discipline, and the desire to hustle for your art, or anything else for that matter. In fact, I’d say it’s one of the most important pieces of becoming successful, is the ability to work through the tough times and have enough grit and passion that you can see past the sucky stage and to the light at the end of the tunnel.

 

But there’s a myth in this industry that you must work 24/7 to reach your dreams, and what this so often does is not create success stories, but instead, create burnout. Suffice to say there’s a balance between hustling and working smart, and just running yourself into the ground. Trust me, so much more will be accomplished when you work smart, balance your tasks, delegate, and give yourself time to rest, play, and create. All work and no play makes Johnny a dull boy, after all.

 

  1. You can do it alone

Just knowing you’re surrounded by others who are there to help, and likewise, being someone who can help others in their time of need is what makes this industry so special. It can be so cutthroat out there, that having these little pockets of support can really make a huge difference, especially when you’re feeling lost or unclear on next steps. Having a support team, people who have your back, who want to see you succeed—it’s the most affirming feeling. People want to help you—so let them.


Tune in to hear what Blasko and Mike have to say.

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 19, 2018

Welcome to Episode 52 of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow. This podcast is propelled by your input and feedback so PLEASE rate and review and leave us a comment on iTunes or wherever you listen to Podcasts. Today’s episode is powered by Rockabilia.com. This week Blasko and Mike check out an article by Bobby Owsinski and talk about developing the image of your brand. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html

 

Author:

Guest post by Bobby Owsinski of Music 3.0

 

 

 

While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image.

 

  1. Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation.

 

  1. Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from. If people like what you do and can relate to you, that will shine through and your fans will not only find it interesting enough, but will be totally fascinated as well.
  2. Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.
  3. Keep the look consistent. Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.
  4. Create a remarkable logo. This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs. In short, it has to be part of everything you do.

 

  1. Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand. This is as important as the logo

 

  1. Give away samples. Learn this phrase well as you will hear it repeated frequently.Your music is your marketing.That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music. It’s from concerts, merchandise, publishing and licensing

 

  1. Cool is never declared. You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Jan 15, 2018

Article:
http://www.hypebot.com/hypebot/2017/12/etiquette-for-opening-bands.html

Author: Rich Nardo.
Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.

This week we are talking about the proper etiquette for opening bands. Tune in to hear more. This is gonna be killer, so let’s get mental!

1. Headliner is King (or Queen)
Whether you’re the local opener for a touring band or actually on the road with someone, the headliner will set the tone. There will be certain things that they require pre-show and you should make sure to adhere to their wishes. The less their pre-show routine is interrupted by your own, the more likely they’ll be to invite you back, especially if your performance is awesome.

2. Stick to The Schedule; You’re Part of the Team
The headliner will create a schedule that works best for them. You will work your schedule around theirs. Most importantly, it’s imperative that you are on time for everything.

3. Do Your Own Promoting for the Show
The more tickets sold you are responsible for, the more value you will have to the headliner. Make sure you’re looking for your own press ahead of the show, promoting on social media and getting out on the street to flyer if it’s a local show. If you bring enough people, it’ll get you noticed. Not just by the headliner, but by the promoter as well.

4. Support the Headliner
Even though they’re probably further along in their career than the bands that are opening for them, a headliner is still out there touring to make new fans and create opportunities for themselves. Don’t forget to bring as much attention to them as possible. Whether it’s tagging them in your social media promotion ahead of the show or thanking them from stage and asking fans to visit their merch table, shoutouts will always be appreciated and often reciprocated.

5. Network! Network! Network!
One common thread you will see in every post about optimizing a situation is networking. It doesn’t matter what industry you work in, networking is key. Whether it’s introducing yourself to the headliner, getting to know the promoter for the event or hanging out at your merch table interacting with fans, the relationships you take away from any opportunity is what’s going to be your biggest asset moving forward.

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 8, 2018

This week on ManageMental, Mike and Blasko take inspiration from one of their loyal listeners on the subject of either hiring or collaborating with guest musicians on your songs:

Hey Blasko,

Huge fan of the Podcast with Mike, a lot of the topics covered have helped me achieve goals and benchmarks for my band. Particularly the "How to write a professional email" episode, although at first glance it seemed like common knowledge, many of the small details helped me get responses and even bigger shows that otherwise seemed impossible. So again thank you both very much for taking the time out to help the underdogs.

The Question: Guest vocals. Is it worth it for underground bands to shell out big money to get reputable and well known artists to feature on tracks. It seems this is a promotional tactic that has increased in popularity over the recent years, and I'd like to hear your and Mike's input.

Seeking Advice: Recently my band has contacted a few artists to feature. A few middle tier and a few household names. We got responses from two out of our list.

We contacted one of them directly and he proposed 1000 USD to feature on our song. This was a higher budget than we would have liked, but entirely plausible for someone as well known as he is.

We contacted the other band through their website, and got a response from their manager. We proposed  $500 and their manager proceeded to cut down our offer very aggressively.

In our email chain I politely told him what we were quoted from the other band, and said sorry for wasting his time. I was met with a lengthy email professing his artists skills and more stream documents. He said he could work with his team to "Meet the Quote". Near the bottom he adds "If nothing else please consider Our Management for your future needs".

This is where things get interesting, as we are an unsigned and unrepresented band. I fired an email back in my most polite form  declining his offer and asking to open up a dialogue further on representation. He responded with a list of credentials and a possible showcase in the United States for “A Summer Tour"

My question to you is: Should I be concerned about this guys overall attitude? We were met with such aggression then a long list of why he's a good choice (without asking).


His management company only has one band on their roster. I've asked advice from friends who are in middle tier bands, and have gotten a 50/50 on whether this is good or a pass. Did he check us out and think there is something there to work with? Or is he just flexing in hopes we cough up money to his artist. Will he represent us with the same tone he used on us? Would love to hear your input.

Forever a fan and avid listener,
-Chris

Tune in to hear more. This is gonna be killer, so let’s get mental!

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

 

 

 

Dec 31, 2017

Happy New Year! In this week’s episode, Mike and Blasko go over their Top 10 music industry predictions for 2018. Here is a brief overview of what was discussed:

1. Traditional record sales will continue to decrease.

2. Apple we begin to shut down the iTunes music store with an estimated final closure date of Jan 2019.

3. Spotify will go public.

4. VR technology will not replace the live experience.

5. Cryptocurrency will not become an overly accepted form of payment for anything music related.

6. Print on demand services will become more of a necessity.

7. More independent artists will cross over to the mainstream.

8. Streaming only record labels will begin to sign and break bands.

9. Festival attendance will level off or decrease.

10. If we are looking for different results we will need to implement different strategies.

 

Tune in to ManageMental to hear more!

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Dec 18, 2017

Original Thread: https://redd.it/72snaq

Original Article: https://www.digitalmusicnews.com/2017/12/05/spotify-fake-plays/

 

In last week’s episode Blasko and Mike walked you through examples of industry scams and how to avoid them, referencing the Digital Music News article How I Got 10,000 Spotify Plays For a Totally Fake Song. This week they take on a listener’s questions and concerns based on a specific scam that was mentioned last week:

So I was listening to ManageMental, Episode 47, and I believe I was almost suckered into one of the scams you and Mike were talking about.

So I flew out to Denver on my own dime, and met with this dude. He and his company are interested in managing us, and have told us that they can get us tours and a deal, and endorsements, and all that good stuff. They also have an in house publicist and social media manager that would be included in their offer.

They want us to pay them $10K upfront as a retainer + an $800 monthly fee. They also want us to cover any expenses they incur as a result of representing us (travel, etc.).

I’m skeptical as hell on one hand, but on the other, they do have a band & artist on their roster that I know of.

- My questions are is this a standard practice?

- Does this sound normal to you?

- What do you think? Because red flags are definitely flying on my end. I’ve even attached his contract.

For the sum of a 1 time $10,000.00 USD. Non-Re refundable retainer + 800 per month for the life of this contract for administrative costs and PLUS  15%  Gross upon royalties from album sales, advances on album sales, payments from tours/shows, commission from cash advances received from recording contract, and all travel related costs.

"Management" will provide the following services:

1) Shop all material , Previously recorded and newly recorded during the period of this contract.

2) Handle all setup administrated promotion pertaining to :  Press Releases, Photo Shoots, Press, Tour Related Promotion And Independent Radio.

3) Touring: “Management" is NOT a booking agent but will entertain all offers from booking agents  (“Band" Will Cover All Transportation And Tour Related Costs)  and will use there Best Commercial efforts to complete all tour dates.

4) “Management" will use his Best Commercial efforts to "shop" recorded materials with the intent of securing them a recording contract, Publishing Contract, Merchandise Contract) to All reputable record (US) companies independent and major (i.e. Examples:

RCA/ J. Records, Elektra Records, Capital Records, Geffen,  EMI Records, Arista Records, Columbia Records, RCA, MCA, Sony, Hollywood, Roadrunner, Interscope, Universal, Etc....) & European if warranted. ( “Band"  will pay all travel related costs for these "Shopping / Solicitation trips”.

5) “Management" will also administer all artist endorsements.  I.e.. Dean Markley Strings,  Shure Wireless Mics, Vic Firth Drum Sticks, ESP Guitars, Etc... At all times “Management” at his discretion will use only known and reputable business /individuals for all “Band" related business.

- At no time will

At no time will “Management” be entitled to any Moines Pertaining to: , "Product / Endorsement Money" earned or advanced. BUT “Management” will use his best commercial efforts to Shop/Solicit to all NAMM company’s in order to secure them a deal But receiving No Monetary compensation.

This contract will commence on the 1st  day of January 2018 and expire on the 1st day of  July 2019.  From the expiration date forward “Management" will have no claim to any Moines made from any of “Band" signing / record contracts UNLESS contracts are in negotiations prior to the expiration date.  Should record contract negotiations be in progress at the end of this contract period, this contract will be extended for a  period of 6 - 12 months at “Management’s" Discretion.

 

Tune in for Blasko and Mike’s insightful comments as they pick apart the contract.

 

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses.

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Dec 11, 2017

Original Thread: https://redd.it/72snaq

Original Article: https://www.digitalmusicnews.com/2017/12/05/spotify-fake-plays/

 

In this episode Blasko and Mike walk you through examples of industry scams and how to avoid them, referencing the Digital Music News article How I Got 10,000 Spotify Plays For a Totally Fake Song. Let’s dig in:


Several months ago, a playlist plugging service offered popular independent musician Ari Herstand $500 for 50,000 to 100,000 plays on Spotify.  Another offered him a four-month plugging campaign for $5,000.

A third offered him 50,000 streams for just $150.  Herstand chose that one.

Herstand’s songs were quickly added to a popular user-generated playlist on Spotify.  It had around 50,000 followers.

It didn’t take long for the streaming music platform giant to notice. The company quickly took down Herstand’s 2014 album, Brave Enough.  Through his distributor, he found out that the playlist plugging service, Streamify, had likely used click farms to generate plays.

 

While a lot of labels, promoters and such are genuinely enthusiastic and out there to help acts reach a higher level, sadly there are also a fair amount out there who exploit aspiring and even experienced musicians. 

 

  1. OFFERING UNREALISTIC OPPORTUNITIES FOR YOUR LEVEL- if it sounds too good to be true then it probably is!

 

  1. PROMISING SUCCESS DESPITE NO EVIDENCE OF A TRACK RECORD- obviously most new or independent companies are unlikely to have huge artists on their roster, which isn't a problem at all (you could be their first successful act, for all you know) - but if they're bragging about a track record with nothing to back it up apart from their word, then that's a different story entirely!

 

  1. DEMANDING MONEY UPFRONT- while of course all businesses need to make a profit to survive, the problem with management/promoters/labels that charge upfront fees is that they make a guaranteed consistent profit (directly from the band’s pockets) regardless of the amount of effort they put in or the amount the acts earn, whereas if you sign to one that works on a percentage/commission basis then it’ll be a more equal effort to generate a profit for all involved. NEVER hand over money to a promoter in order to play a gig.

 

  1. PITCHING THEMSELVES WITH A GENERIC, UNTARGETED EMAIL- does it look like a copy+paste job? Most of the time, these scammers send identical emails in mass to as many artists as possible regardless of their genre, fanbase size, how established they are etc and although the email may seem flattering, chances are they haven't even listened to your music.

 

  1. CLAIMING TO BE LINKED TO BIG NAMES IN THE INDUSTRY (WITH NO EVIDENCE)- the majority of companies that leave bands out of pocket often mislead them into handing over money by lying about connections with industry moguls, or namedropping common influences of aspiring bands to lure them in - is there actually any proof that they're affiliated with said big names, apart from their word?

 

  1. LITTLE TO NO POSITIVE REVIEWS- even five minutes worth of Googling can give you an impression of whether something's a scam or not - many of these shysters are inevitably rife with negative reviews all over the web, and most of the time, the only positive ones are written by people who either obviously work for said company, or their blatantly fake accounts. 

 

  1. UNFAIR CUTS- as I said, while businesses need to make money to make a living and to be able to provide their service, if you help generate a profit for them and barely see a penny then that's always unfair. I'm personally not in music purely for the money and it can be a challenge to generate it at first in this day and age, but of course it's completely unreasonable if a profit is being generated and nothing goes to the acts involved.

 

  1. THE NEED TO INSIST THEY'RE NOT A SCAM, OR THEIR BUSINESS MODEL IS TYPICAL FOR CORPORATE LEVEL MUSIC- any reputable company can just prove it without saying!

 

While the bad practice out there in the music scene may be overwhelming, in reality it's only a small fraction and most people are genuine and out there to help you as long as you communicate well and stay honest so they can help you - be wary and look out for any common red flags and you should be safe, and of course if you are sceptical about anybody then do a bit of research on them to be on the safe side.

 

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com -

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses. -

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

 

 

 

Dec 4, 2017

In this week’s episode Blasko and Mike revisit one of the first ever episodes and discuss how their predictions for 2017 and Paul Resnikoff’s article: http://www.digitalmusicnews.com/2016/12/19/music-industry-anti-predictions/

 

  1. Wireless headphones won’t take over the world (yet).

 

  1. Apple won’t close its iTunes download store (yet).

 

  1. Streaming music won’t reach 250 million paying subscribers.

(Currently at 100 million.)

*According to IFPI’s Global Music Report, streaming now makes up the majority (roughly 60%) of digital revenue and for the first time, digital revenues make up 50% of the share of total recorded music industry revenues.

Rough estimates show that if 10% of the global population eventually subscribes to a music streaming service, the music industry’s worldwide recorded music revenues will far exceed its best year ever in 1999. In fact, a recent Goldman Sachs report predicted that streaming will hit $34bn in revenue in 2030, as part of a healthy $41bn industry.

 

  1. The Grammys will not be spectacular.

Independent artists make up 55% of nominations in all non-producer and non-spoken word categories, according to tabulations from A2IM. In 43 of the 81 categories, the majority of nominees were on independent labels. 

"Independent music is doing better than ever with a record global market share of 37.32% according Billboard. Last year more than two-thirds of Grammy nominations were independent releases. Independent music’s authenticity, vitality, and genre diversity ensure its keystone role in the recording industry and American culture.

 

  1. ‘Spotify screws artists!’ will finally die.

 

  1. The music industry won’t change YouTube.

(artists don’t want another losing war against technology (right or wrong).   Which means YouTube is all about exposure and micro-penny payments, in 2017 and beyond.)

 

  1. Vinyl won’t disappoint.

Sales reports from most Coalition Of  Independent Music Stores show Black Friday sales  increases ranged from +5% to an astounding +53%, with an average increase of 13.8%.  Only two stores reported decreases from their 2016 sales, while a couple reported flat sales.  Less comprehensive data from Small Business Saturday was also positive, ranging from flat to +19% over 2016 sales.

 

  1. Streaming will grow; the number of streaming companies won’t.

 

- Blasko: Ok well the article includes a few more and you can read them on your own if you are interested. I would like to add my own prediction for ’17…. 

  1. Blasko’s prediction - Someone will acquire and resurrect Metal Hammer and Classic Rock mags. 

 

- Mike: 

  1. Mike’s prediction - 

2017 is the year of the podcast for the music industry.

 

---

Check out our sponsor Rockabilia and pick up all the merch you’ve ever wanted at www.rockabilia.com -

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses. -

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Nov 24, 2017

This week we take some questions about playing live from one of our loyal listeners. Tune in and follow along as we address the following questions:

 

Thanks for answering my questions a few months back.

I have more, this is a random list related to touring and live shows. 

 

  1. I get frustrated when I go to a show intending to see band #2 or #3 (in addition to #1) on a bill and they only play 30-35 minutes.  Is it strategically better to be low on a 3 or 4 band bill and play shorter sets, or play with fewer bands and longer sets?  I vote for the latter.

 

  1. I'm an old guy and have a regular job, so I hate having to stay up late for shows.  But I've been whining about this for 20 years when I was a young guy.  Will it ever change?  Finish by 10pm would be ideal for me.

 

  1. When bands design their set list, is the best approach to go mostly with Spotify popular with a few oddities thrown in?  Different set list every night?  Let the audience request 1 or 2 songs?

 

  1. There seem to be more bands touring with fewer members and the help of backing tapes for keyboards, bass, or other.  21 Pilots is an extreme example, but many 4 piece bands cover the 5th and 6th instrument with tapes.  I contend that with the state of the music industry, a band is better off doing it that way than not touring at all. Thoughts?

 

  1. If I were a manager, I would encourage a band to creatively incorporate a cover song into their set, either the full song - or part of a cover mixed into another song, or a medley of covers.  Thoughts?

 

  1. Open for a band that your music is a total mismatch - worth taking the risk for exposure or avoid?  I've seen many shows where a screamo opens for a pop punk band, doesn't seem like the screamo band gains much from it, for example.

 ---

Links we referenced during the show: https://settheset.com; Lewis Howes “School of Greatness” podcast - https://lewishowes.com/blog/

--- And don’t forget to check out the Rockabilia.com CYBER MONDAY sale, use code CYBER for 25% off orders over $30 ---

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Nov 20, 2017

The Vans Warped Tour has announced 2018 will be the last year for the seminal summer festival that has run across the country for 23 years. Mike and Blasko reflect on the history of Warped Tour, what the end of this era means for summer tours, and consider what could be next for the Warped brand. To learn more about the final Vans Warped Tour head to http://vanswarpedtour.com/2017/finaltour/

---

The hosts also comment on the current sexual harassment allegations in entertainment, specifically in music and give perspective to young bands. To reference the article mentioned in this episode go to

https://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/

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We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com and sponsored by Rockabilia www.rockabilia.com

Nov 6, 2017

Article: http://diymusician.cdbaby.com/music-distribution/biggest-myths-music-streaming/

 

Author: Chris Robley http://diymusician.cdbaby.com/author/chris-r-at-cd-baby/

 

This week Blasko and Mike get into the myths of music streaming and digging into the article “The Biggest Myths About Music Streaming” by Chris Robley, tackling the following points:

 

  1. There’s no money in it

For artists who own 100% of their publishing and sound recording rights, all their streaming revenue flows to them. No label advances, catalog licensing deals, or complicated splits to contend with. 

In the major label world though, most songs are written by teams of people. If the artist is lucky enough to be credited as a writer, they’re still often splitting those publishing royalties three, or six, or twelve ways. As for the royalties generated by the streaming of a sound recording, well, let’s just say the labels have done a fine job keeping much of that dough for themselves

 

  1. It killed the album

Streaming didn’t kill the album. Downloads did. If anything, I’d argue that streaming might actually HELP albums.

 

  1. I can window or withhold to drive physical sales or downloads

(Windowing is the act of releasing a certain piece of music to different platforms/formats at different times so you can direct fans to whichever outlet benefits you most. Again, that might work if you’re Adele. Her fans will go where she commands.)

Don’t window and don’t withhold. Be everywhere, because your fans need you to meet them where THEY hang out. Not visa versa.

 

  1. It’s only a matter of time before people realize they miss having the tangible, physical record or CD

If you grew up with vinyl or CDs, I get it — you miss them (or some aspect of them, at least). But most people who were born in the past two decade don’t miss them, don’t need them, and won’t demand their return.

 

  1. If we boycott streaming, everyone will have to go back to the way it was.

Whoever does get together to remove their music from, say, Spotify — it’s just not going to make that big a difference, because your music isn’t as in-demand as bigger artists that actually embrace streaming. Then you’re just left out of the party, because your potential fans will be dancing to another artist’s jams.

 

---

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Nov 2, 2017
Join Mike Mowery tonight at 8pm EST for an Outerloop Coaching Facebook Live event at facebook.com/outerloop.group. 
 
For more information on Outerloop Coaching visit www.outerloopcoaching.com 
Oct 30, 2017

This week Mike and Blasko go off script and discuss the value of awards shows in the underground music scene.  Listen in as they provide an honest take on whether these shows are needed or not, and if they are, how can they be improved.

 

Hot off the heels of the Loudwire Music awards, Blasko and Mike review the diversity of award winners at this past week's event - http://loudwire.com/avenged-sevenfold-stone-sour-iron-maiden-win-big-at-the-2017-loudwire-music-awards-2/

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Oct 20, 2017

Welcome to episode 41 of the Managemental podcast! This week we’re going to get into how to properly write an email to industry professionals, so let’s get on with it! Tune in for our full commentary on the examples below.

 

GOOD EXAMPLE: 

 

Hi Blasko,

 

My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw).

 

(BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business.

 

At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info.

 

Here are some of the top tracks from our two albums:

 

As well as our EPK with songs available for download:

 

Thank you for your time!

Michael

 

Links

 

 

BAD EXAMPLE:

 

To whom may concern,

 

I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon!

 

 

---

Mike mentions Reman Music & Business in this segment, check it out at https://renmanmb.com

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

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