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ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Feb 18, 2018

This week Blasko and Mike talk about how to find a music career mentor. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2018/02/how-to-find-a-music-career-mentor.html

 

Author:

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach.

 

* Hypebot Guest post by Angela Mastrogiacomo

How To Find A Music Career Mentor

 

In the music industry, it can sometimes feel like you’re going it alone. There’s so many tasks to be done, decisions to be made, and moves to make, and oftentimes it falls on you to make it all happen. Sometimes this is due to lack of budget, but oftentimes it’s due to our need to feel in control, to handle everything in our own way. The simple truth is that you can’t be successful on your own. No one has ever reached the top without the help, influence, and guidance of others. In fact, if you ask most successful people how they got where they are, they’ll attribute a good chunk of it to a mentor who took them under their wing in the early days. Someone who helped them understand how the business worked, guided them in how to make their decisions, introduced them to others in the field, and just generally taught them what they know, so that they could focus on building, growing, and sustaining their business rather than wasting years struggling to figure it out on their own.

 

Defining the types of mentors

There’s two types of mentors. Both are people you should look up to, whose work and career you respect, and who you know you’d be lucky to learn from.

 

The First is the passive type.  Someone you can’t speak to someone one on one, however there’s still a lot you can learn from them. By perusing their website and their social media, signing up for their newsletters, and reading past interviews they’ve done, you’ll get a feel for how they operate their career, and what you can take from that. It’s not just what they do but how and why that you need to pay attention to. With enough research, you’ll begin to put together a formula and inspiration for your own career.

 

The Second is the accessible type. These are the people you can talk to one on one in a highly individualized way. Maybe their schedule only allows for a few emails or calls here and there, or maybe they’re interested in a long-term mentorship where you do weekly lunches or monthly coffee dates. These are some of the most valuable mentors to have—to be able to access their knowledge, learn what has and hasn’t worked for them, and tell them your own struggles to get their advice, is invaluable.

 

So how do you approach your in-person mentor?

There’s a few ways to go about approaching them. All of them involve developing a genuine connection. If you can get in front of them at a conference or via a shared group connection, somewhere you can make a lasting impression, go for it. Even better, if you can find a common connection, it’s best to ask that person for an introduction. An intro coming from a trusted source is more likely to get you a response.

 

What if they say no?

Firstly, don’t be discouraged. Them saying no or not responding is almost certainly not their way of telling you that you and your music/career choices suck. They’re probably just busy, haven’t seen the email, or simply don’t have time in their schedule. Keep approaching new potential mentors, and keep your goals realistic.

 

What if they say yes?

When you do find someone who agrees to chat with you, don’t make them regret it. This means working around their schedule, and knowing what you want to ask/talk about ahead of time so that you’re making the most of your time together.


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Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 11, 2018

This week Blasko and Mike sit down with Dave Cool from Bandzoogle and why websites are important to your bands marketing strategy. Today’s episode of ManageMental is powered by Rockabilia.com. This is gonna be killer, so let’s get mental!

 

Band Marketing Basics Original Article:

https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies

 

Author: Lisa Occhino is the founder of SongwriterLink and the Director of Marketing & Communications at Soundfly. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music.

 

BandZoogle Guest post by Lisa Occhino. 13 Essential Strategies

 

  1. Use your email newsletter: Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most.

 

  1. Have a website: Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music. When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merch direct-to-fan.

 

  1. Engage your fans: As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career.

 

---

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

 

Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:

 

  • Tools to sell your music & merch commission-free, right on your website
  • Mailing list tools to grow your fan list and send newsletters
  • Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud
  • And live support from their musician-friendly team 7 days a week

 

Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription.

Bandzoogle: websites built for musicians, by musicians.


-

 

Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com

 

Mike Mowery and the Outerloop Coaching team have designed a one-time, LIVE online webinar happening Saturday, February 24 at 1 PM EST / 10 AM PST / 6 PM GST called Rock the Conference - and it's MADE for YOU. Step-by-step, you'll get the strategies and techniques that make "networking" your strength rather than your liability. If you're shy, we have concepts that allow you to work with your fears and insecurities rather than try to show you how to overcome them. Register now for Rock the Conference: smarturl.it/rtconf

 

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Feb 5, 2018

When Is The Right Time to Begin Touring?

 

Original Article:

https://www.joinmyband.co.uk/classifieds/american-solo-artist-seeking-band-for-uk-tour-t1049842.html?sid=055fb84ca9da25fa2da3e9ac0c8ebe0c

 

Amanda Palmer Kickstarter (referenced in episode): https://www.kickstarter.com/projects/amandapalmer/amanda-palmer-the-new-record-art-book-and-tour/description

 

This week on ManageMental, Blasko and Mike talk about when it is the right time for a band to begin touring, inspired by a question from one of our loyal listeners, Javier:

 

Hey Blasko,

 

Loving the podcast. Been a listener for a while now, keep it rocking!

 

Lately you've done a few episodes on helping bands, like tour etiquette, advice on a band's image, etc. So I would love to hear both yours and Mike's thoughts on the following...

 

~ It's an ad from a dude in the states who wants to come to the UK to do a headlining tour, and he is looking for musicians from the UK to be part of his backing band, as he does not have the resources to bring his own. He says doesn't have any money to pay the people who'll join him on his endeavour, but that he'll gladly split the door money. A quick look up of his "band" reveals that he only has 300 facebook likes, so no following = no one at the shows = no money = bust.  

 

~ The thing is that I see this all the time, bands from other countries come here to headline tours, as well as locals bands who go on regional or even national headlining tours, spending a small fortune, for nothing, because they end up playing empty venues.

 

~ I'm not an expert but it seems to me like even giving a shot at headlining out of town shows and beyond before building some sort of following locally/online is putting the horse before the cart and a sure path to burning out.

 

~ Am I wrong? When is the right time for a band to start touring?  I'd love to hear your thoughts and I'm sure your advice would help out many misguided people who think this is the way to go.

 

This is gonna be killer, so let’s get mental!

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 28, 2018

This week Blasko and Mike dissect the Hypebot article ‘5 Myths of Making it in the Music Industry’ and chat about some music business myths that could be detrimental to your career. Tune in to hear what the dynamic duo has to say. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2018/01/5-myths-of-making-it-in-the-music-industry.html

* Hypebot Guest post by Angela Mastrogiacomo

 

Author:

Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and Infectious Magazine, as well as a PR coach.

 

In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from. There are a few myths that I see bands still living by, despite any proof they actually work. Here they are:

 

  1. If your music is good enough, the labels/managers/festivals will find you

Labels want to see strong proof that you’re actually marketable (IE: you’ll make them money) before “taking a chance” on you, which means before they’re even remotely interested you need to have proven yourself through engaging social media pages, successful tours, fans that are willing to support you, etc. Once you’ve done all of that, then people start paying attention.

 

  1. I don’t need social media

Just saying that you know you’re not good at social media doesn’t make it ok. If you’re not good at it, either figure it out or hire someone to help you. I know this is tough to hear, but great music simply isn’t enough. Complaining about how it should be and neglecting the business side out of confusion or defiance won’t change that—it will only hurt your career.

 

  1. You can be totally DIY forever

At some point you have to stop saying “we don’t have any money” and start thinking “how do we come up with this money?” Because while you can DIY a lot of things for a long time with enough dedication, it’s eventually going to become unsustainable—especially if you don’t actually know how to do the thing that you’re trying to DIY.

 

  1. Your hustle should be 24/7

There is a LOT of value in having a strong work ethic, discipline, and the desire to hustle for your art, or anything else for that matter. In fact, I’d say it’s one of the most important pieces of becoming successful, is the ability to work through the tough times and have enough grit and passion that you can see past the sucky stage and to the light at the end of the tunnel.

 

But there’s a myth in this industry that you must work 24/7 to reach your dreams, and what this so often does is not create success stories, but instead, create burnout. Suffice to say there’s a balance between hustling and working smart, and just running yourself into the ground. Trust me, so much more will be accomplished when you work smart, balance your tasks, delegate, and give yourself time to rest, play, and create. All work and no play makes Johnny a dull boy, after all.

 

  1. You can do it alone

Just knowing you’re surrounded by others who are there to help, and likewise, being someone who can help others in their time of need is what makes this industry so special. It can be so cutthroat out there, that having these little pockets of support can really make a huge difference, especially when you’re feeling lost or unclear on next steps. Having a support team, people who have your back, who want to see you succeed—it’s the most affirming feeling. People want to help you—so let them.


Tune in to hear what Blasko and Mike have to say.

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 19, 2018

Welcome to Episode 52 of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow. This podcast is propelled by your input and feedback so PLEASE rate and review and leave us a comment on iTunes or wherever you listen to Podcasts. Today’s episode is powered by Rockabilia.com. This week Blasko and Mike check out an article by Bobby Owsinski and talk about developing the image of your brand. This is gonna be killer, so let’s get mental!

 

Original Article:

http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html

 

Author:

Guest post by Bobby Owsinski of Music 3.0

 

 

 

While the music that you make creates the first part of your brand, what’s usually overlooked by bands and artists is the second part, which is your image.

 

  1. Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation.

 

  1. Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from. If people like what you do and can relate to you, that will shine through and your fans will not only find it interesting enough, but will be totally fascinated as well.
  2. Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.
  3. Keep the look consistent. Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.
  4. Create a remarkable logo. This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs. In short, it has to be part of everything you do.

 

  1. Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand. This is as important as the logo

 

  1. Give away samples. Learn this phrase well as you will hear it repeated frequently.Your music is your marketing.That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music. It’s from concerts, merchandise, publishing and licensing

 

  1. Cool is never declared. You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Jan 15, 2018

Article:
http://www.hypebot.com/hypebot/2017/12/etiquette-for-opening-bands.html

Author: Rich Nardo.
Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.

This week we are talking about the proper etiquette for opening bands. Tune in to hear more. This is gonna be killer, so let’s get mental!

1. Headliner is King (or Queen)
Whether you’re the local opener for a touring band or actually on the road with someone, the headliner will set the tone. There will be certain things that they require pre-show and you should make sure to adhere to their wishes. The less their pre-show routine is interrupted by your own, the more likely they’ll be to invite you back, especially if your performance is awesome.

2. Stick to The Schedule; You’re Part of the Team
The headliner will create a schedule that works best for them. You will work your schedule around theirs. Most importantly, it’s imperative that you are on time for everything.

3. Do Your Own Promoting for the Show
The more tickets sold you are responsible for, the more value you will have to the headliner. Make sure you’re looking for your own press ahead of the show, promoting on social media and getting out on the street to flyer if it’s a local show. If you bring enough people, it’ll get you noticed. Not just by the headliner, but by the promoter as well.

4. Support the Headliner
Even though they’re probably further along in their career than the bands that are opening for them, a headliner is still out there touring to make new fans and create opportunities for themselves. Don’t forget to bring as much attention to them as possible. Whether it’s tagging them in your social media promotion ahead of the show or thanking them from stage and asking fans to visit their merch table, shoutouts will always be appreciated and often reciprocated.

5. Network! Network! Network!
One common thread you will see in every post about optimizing a situation is networking. It doesn’t matter what industry you work in, networking is key. Whether it’s introducing yourself to the headliner, getting to know the promoter for the event or hanging out at your merch table interacting with fans, the relationships you take away from any opportunity is what’s going to be your biggest asset moving forward.

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

 

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Jan 8, 2018

This week on ManageMental, Mike and Blasko take inspiration from one of their loyal listeners on the subject of either hiring or collaborating with guest musicians on your songs:

Hey Blasko,

Huge fan of the Podcast with Mike, a lot of the topics covered have helped me achieve goals and benchmarks for my band. Particularly the "How to write a professional email" episode, although at first glance it seemed like common knowledge, many of the small details helped me get responses and even bigger shows that otherwise seemed impossible. So again thank you both very much for taking the time out to help the underdogs.

The Question: Guest vocals. Is it worth it for underground bands to shell out big money to get reputable and well known artists to feature on tracks. It seems this is a promotional tactic that has increased in popularity over the recent years, and I'd like to hear your and Mike's input.

Seeking Advice: Recently my band has contacted a few artists to feature. A few middle tier and a few household names. We got responses from two out of our list.

We contacted one of them directly and he proposed 1000 USD to feature on our song. This was a higher budget than we would have liked, but entirely plausible for someone as well known as he is.

We contacted the other band through their website, and got a response from their manager. We proposed  $500 and their manager proceeded to cut down our offer very aggressively.

In our email chain I politely told him what we were quoted from the other band, and said sorry for wasting his time. I was met with a lengthy email professing his artists skills and more stream documents. He said he could work with his team to "Meet the Quote". Near the bottom he adds "If nothing else please consider Our Management for your future needs".

This is where things get interesting, as we are an unsigned and unrepresented band. I fired an email back in my most polite form  declining his offer and asking to open up a dialogue further on representation. He responded with a list of credentials and a possible showcase in the United States for “A Summer Tour"

My question to you is: Should I be concerned about this guys overall attitude? We were met with such aggression then a long list of why he's a good choice (without asking).


His management company only has one band on their roster. I've asked advice from friends who are in middle tier bands, and have gotten a 50/50 on whether this is good or a pass. Did he check us out and think there is something there to work with? Or is he just flexing in hopes we cough up money to his artist. Will he represent us with the same tone he used on us? Would love to hear your input.

Forever a fan and avid listener,
-Chris

Tune in to hear more. This is gonna be killer, so let’s get mental!

 

---

We would like to give a big thanks to GEO 43 CORE for our first 5 star rating and positive review of 2018!

 

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

 

 

 

Dec 31, 2017

Happy New Year! In this week’s episode, Mike and Blasko go over their Top 10 music industry predictions for 2018. Here is a brief overview of what was discussed:

1. Traditional record sales will continue to decrease.

2. Apple we begin to shut down the iTunes music store with an estimated final closure date of Jan 2019.

3. Spotify will go public.

4. VR technology will not replace the live experience.

5. Cryptocurrency will not become an overly accepted form of payment for anything music related.

6. Print on demand services will become more of a necessity.

7. More independent artists will cross over to the mainstream.

8. Streaming only record labels will begin to sign and break bands.

9. Festival attendance will level off or decrease.

10. If we are looking for different results we will need to implement different strategies.

 

Tune in to ManageMental to hear more!

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com and http://outerloopcoaching.bigcartel.com/product/2018-coaching-intensive to sign up for the 2018 Outerloop Coaching Intensive!

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

 

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

Dec 18, 2017

Original Thread: https://redd.it/72snaq

Original Article: https://www.digitalmusicnews.com/2017/12/05/spotify-fake-plays/

 

In last week’s episode Blasko and Mike walked you through examples of industry scams and how to avoid them, referencing the Digital Music News article How I Got 10,000 Spotify Plays For a Totally Fake Song. This week they take on a listener’s questions and concerns based on a specific scam that was mentioned last week:

So I was listening to ManageMental, Episode 47, and I believe I was almost suckered into one of the scams you and Mike were talking about.

So I flew out to Denver on my own dime, and met with this dude. He and his company are interested in managing us, and have told us that they can get us tours and a deal, and endorsements, and all that good stuff. They also have an in house publicist and social media manager that would be included in their offer.

They want us to pay them $10K upfront as a retainer + an $800 monthly fee. They also want us to cover any expenses they incur as a result of representing us (travel, etc.).

I’m skeptical as hell on one hand, but on the other, they do have a band & artist on their roster that I know of.

- My questions are is this a standard practice?

- Does this sound normal to you?

- What do you think? Because red flags are definitely flying on my end. I’ve even attached his contract.

For the sum of a 1 time $10,000.00 USD. Non-Re refundable retainer + 800 per month for the life of this contract for administrative costs and PLUS  15%  Gross upon royalties from album sales, advances on album sales, payments from tours/shows, commission from cash advances received from recording contract, and all travel related costs.

"Management" will provide the following services:

1) Shop all material , Previously recorded and newly recorded during the period of this contract.

2) Handle all setup administrated promotion pertaining to :  Press Releases, Photo Shoots, Press, Tour Related Promotion And Independent Radio.

3) Touring: “Management" is NOT a booking agent but will entertain all offers from booking agents  (“Band" Will Cover All Transportation And Tour Related Costs)  and will use there Best Commercial efforts to complete all tour dates.

4) “Management" will use his Best Commercial efforts to "shop" recorded materials with the intent of securing them a recording contract, Publishing Contract, Merchandise Contract) to All reputable record (US) companies independent and major (i.e. Examples:

RCA/ J. Records, Elektra Records, Capital Records, Geffen,  EMI Records, Arista Records, Columbia Records, RCA, MCA, Sony, Hollywood, Roadrunner, Interscope, Universal, Etc....) & European if warranted. ( “Band"  will pay all travel related costs for these "Shopping / Solicitation trips”.

5) “Management" will also administer all artist endorsements.  I.e.. Dean Markley Strings,  Shure Wireless Mics, Vic Firth Drum Sticks, ESP Guitars, Etc... At all times “Management” at his discretion will use only known and reputable business /individuals for all “Band" related business.

- At no time will

At no time will “Management” be entitled to any Moines Pertaining to: , "Product / Endorsement Money" earned or advanced. BUT “Management” will use his best commercial efforts to Shop/Solicit to all NAMM company’s in order to secure them a deal But receiving No Monetary compensation.

This contract will commence on the 1st  day of January 2018 and expire on the 1st day of  July 2019.  From the expiration date forward “Management" will have no claim to any Moines made from any of “Band" signing / record contracts UNLESS contracts are in negotiations prior to the expiration date.  Should record contract negotiations be in progress at the end of this contract period, this contract will be extended for a  period of 6 - 12 months at “Management’s" Discretion.

 

Tune in for Blasko and Mike’s insightful comments as they pick apart the contract.

 

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Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com

-

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses.

-

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 

 

 

 

 

Dec 11, 2017

Original Thread: https://redd.it/72snaq

Original Article: https://www.digitalmusicnews.com/2017/12/05/spotify-fake-plays/

 

In this episode Blasko and Mike walk you through examples of industry scams and how to avoid them, referencing the Digital Music News article How I Got 10,000 Spotify Plays For a Totally Fake Song. Let’s dig in:


Several months ago, a playlist plugging service offered popular independent musician Ari Herstand $500 for 50,000 to 100,000 plays on Spotify.  Another offered him a four-month plugging campaign for $5,000.

A third offered him 50,000 streams for just $150.  Herstand chose that one.

Herstand’s songs were quickly added to a popular user-generated playlist on Spotify.  It had around 50,000 followers.

It didn’t take long for the streaming music platform giant to notice. The company quickly took down Herstand’s 2014 album, Brave Enough.  Through his distributor, he found out that the playlist plugging service, Streamify, had likely used click farms to generate plays.

 

While a lot of labels, promoters and such are genuinely enthusiastic and out there to help acts reach a higher level, sadly there are also a fair amount out there who exploit aspiring and even experienced musicians. 

 

  1. OFFERING UNREALISTIC OPPORTUNITIES FOR YOUR LEVEL- if it sounds too good to be true then it probably is!

 

  1. PROMISING SUCCESS DESPITE NO EVIDENCE OF A TRACK RECORD- obviously most new or independent companies are unlikely to have huge artists on their roster, which isn't a problem at all (you could be their first successful act, for all you know) - but if they're bragging about a track record with nothing to back it up apart from their word, then that's a different story entirely!

 

  1. DEMANDING MONEY UPFRONT- while of course all businesses need to make a profit to survive, the problem with management/promoters/labels that charge upfront fees is that they make a guaranteed consistent profit (directly from the band’s pockets) regardless of the amount of effort they put in or the amount the acts earn, whereas if you sign to one that works on a percentage/commission basis then it’ll be a more equal effort to generate a profit for all involved. NEVER hand over money to a promoter in order to play a gig.

 

  1. PITCHING THEMSELVES WITH A GENERIC, UNTARGETED EMAIL- does it look like a copy+paste job? Most of the time, these scammers send identical emails in mass to as many artists as possible regardless of their genre, fanbase size, how established they are etc and although the email may seem flattering, chances are they haven't even listened to your music.

 

  1. CLAIMING TO BE LINKED TO BIG NAMES IN THE INDUSTRY (WITH NO EVIDENCE)- the majority of companies that leave bands out of pocket often mislead them into handing over money by lying about connections with industry moguls, or namedropping common influences of aspiring bands to lure them in - is there actually any proof that they're affiliated with said big names, apart from their word?

 

  1. LITTLE TO NO POSITIVE REVIEWS- even five minutes worth of Googling can give you an impression of whether something's a scam or not - many of these shysters are inevitably rife with negative reviews all over the web, and most of the time, the only positive ones are written by people who either obviously work for said company, or their blatantly fake accounts. 

 

  1. UNFAIR CUTS- as I said, while businesses need to make money to make a living and to be able to provide their service, if you help generate a profit for them and barely see a penny then that's always unfair. I'm personally not in music purely for the money and it can be a challenge to generate it at first in this day and age, but of course it's completely unreasonable if a profit is being generated and nothing goes to the acts involved.

 

  1. THE NEED TO INSIST THEY'RE NOT A SCAM, OR THEIR BUSINESS MODEL IS TYPICAL FOR CORPORATE LEVEL MUSIC- any reputable company can just prove it without saying!

 

While the bad practice out there in the music scene may be overwhelming, in reality it's only a small fraction and most people are genuine and out there to help you as long as you communicate well and stay honest so they can help you - be wary and look out for any common red flags and you should be safe, and of course if you are sceptical about anybody then do a bit of research on them to be on the safe side.

 

---

Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands at www.rockabilia.com -

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses. -

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

 

 

 

Dec 4, 2017

In this week’s episode Blasko and Mike revisit one of the first ever episodes and discuss how their predictions for 2017 and Paul Resnikoff’s article: http://www.digitalmusicnews.com/2016/12/19/music-industry-anti-predictions/

 

  1. Wireless headphones won’t take over the world (yet).

 

  1. Apple won’t close its iTunes download store (yet).

 

  1. Streaming music won’t reach 250 million paying subscribers.

(Currently at 100 million.)

*According to IFPI’s Global Music Report, streaming now makes up the majority (roughly 60%) of digital revenue and for the first time, digital revenues make up 50% of the share of total recorded music industry revenues.

Rough estimates show that if 10% of the global population eventually subscribes to a music streaming service, the music industry’s worldwide recorded music revenues will far exceed its best year ever in 1999. In fact, a recent Goldman Sachs report predicted that streaming will hit $34bn in revenue in 2030, as part of a healthy $41bn industry.

 

  1. The Grammys will not be spectacular.

Independent artists make up 55% of nominations in all non-producer and non-spoken word categories, according to tabulations from A2IM. In 43 of the 81 categories, the majority of nominees were on independent labels. 

"Independent music is doing better than ever with a record global market share of 37.32% according Billboard. Last year more than two-thirds of Grammy nominations were independent releases. Independent music’s authenticity, vitality, and genre diversity ensure its keystone role in the recording industry and American culture.

 

  1. ‘Spotify screws artists!’ will finally die.

 

  1. The music industry won’t change YouTube.

(artists don’t want another losing war against technology (right or wrong).   Which means YouTube is all about exposure and micro-penny payments, in 2017 and beyond.)

 

  1. Vinyl won’t disappoint.

Sales reports from most Coalition Of  Independent Music Stores show Black Friday sales  increases ranged from +5% to an astounding +53%, with an average increase of 13.8%.  Only two stores reported decreases from their 2016 sales, while a couple reported flat sales.  Less comprehensive data from Small Business Saturday was also positive, ranging from flat to +19% over 2016 sales.

 

  1. Streaming will grow; the number of streaming companies won’t.

 

- Blasko: Ok well the article includes a few more and you can read them on your own if you are interested. I would like to add my own prediction for ’17…. 

  1. Blasko’s prediction - Someone will acquire and resurrect Metal Hammer and Classic Rock mags. 

 

- Mike: 

  1. Mike’s prediction - 

2017 is the year of the podcast for the music industry.

 

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Check out our sponsor Rockabilia and pick up all the merch you’ve ever wanted at www.rockabilia.com -

Want more industry insight? Outerloop Coaching’s got you covered head over to www.outerloopcoaching.com and http://outerloopcoaching.thinkific.com to sign up for the latest courses. -

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Nov 24, 2017

This week we take some questions about playing live from one of our loyal listeners. Tune in and follow along as we address the following questions:

 

Thanks for answering my questions a few months back.

I have more, this is a random list related to touring and live shows. 

 

  1. I get frustrated when I go to a show intending to see band #2 or #3 (in addition to #1) on a bill and they only play 30-35 minutes.  Is it strategically better to be low on a 3 or 4 band bill and play shorter sets, or play with fewer bands and longer sets?  I vote for the latter.

 

  1. I'm an old guy and have a regular job, so I hate having to stay up late for shows.  But I've been whining about this for 20 years when I was a young guy.  Will it ever change?  Finish by 10pm would be ideal for me.

 

  1. When bands design their set list, is the best approach to go mostly with Spotify popular with a few oddities thrown in?  Different set list every night?  Let the audience request 1 or 2 songs?

 

  1. There seem to be more bands touring with fewer members and the help of backing tapes for keyboards, bass, or other.  21 Pilots is an extreme example, but many 4 piece bands cover the 5th and 6th instrument with tapes.  I contend that with the state of the music industry, a band is better off doing it that way than not touring at all. Thoughts?

 

  1. If I were a manager, I would encourage a band to creatively incorporate a cover song into their set, either the full song - or part of a cover mixed into another song, or a medley of covers.  Thoughts?

 

  1. Open for a band that your music is a total mismatch - worth taking the risk for exposure or avoid?  I've seen many shows where a screamo opens for a pop punk band, doesn't seem like the screamo band gains much from it, for example.

 ---

Links we referenced during the show: https://settheset.com; Lewis Howes “School of Greatness” podcast - https://lewishowes.com/blog/

--- And don’t forget to check out the Rockabilia.com CYBER MONDAY sale, use code CYBER for 25% off orders over $30 ---

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Nov 20, 2017

The Vans Warped Tour has announced 2018 will be the last year for the seminal summer festival that has run across the country for 23 years. Mike and Blasko reflect on the history of Warped Tour, what the end of this era means for summer tours, and consider what could be next for the Warped brand. To learn more about the final Vans Warped Tour head to http://vanswarpedtour.com/2017/finaltour/

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The hosts also comment on the current sexual harassment allegations in entertainment, specifically in music and give perspective to young bands. To reference the article mentioned in this episode go to

https://www.spin.com/featured/fyf-fest-sean-carlson-sexual-harassment-assault-allegations/

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We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com and sponsored by Rockabilia www.rockabilia.com

Nov 6, 2017

Article: http://diymusician.cdbaby.com/music-distribution/biggest-myths-music-streaming/

 

Author: Chris Robley http://diymusician.cdbaby.com/author/chris-r-at-cd-baby/

 

This week Blasko and Mike get into the myths of music streaming and digging into the article “The Biggest Myths About Music Streaming” by Chris Robley, tackling the following points:

 

  1. There’s no money in it

For artists who own 100% of their publishing and sound recording rights, all their streaming revenue flows to them. No label advances, catalog licensing deals, or complicated splits to contend with. 

In the major label world though, most songs are written by teams of people. If the artist is lucky enough to be credited as a writer, they’re still often splitting those publishing royalties three, or six, or twelve ways. As for the royalties generated by the streaming of a sound recording, well, let’s just say the labels have done a fine job keeping much of that dough for themselves

 

  1. It killed the album

Streaming didn’t kill the album. Downloads did. If anything, I’d argue that streaming might actually HELP albums.

 

  1. I can window or withhold to drive physical sales or downloads

(Windowing is the act of releasing a certain piece of music to different platforms/formats at different times so you can direct fans to whichever outlet benefits you most. Again, that might work if you’re Adele. Her fans will go where she commands.)

Don’t window and don’t withhold. Be everywhere, because your fans need you to meet them where THEY hang out. Not visa versa.

 

  1. It’s only a matter of time before people realize they miss having the tangible, physical record or CD

If you grew up with vinyl or CDs, I get it — you miss them (or some aspect of them, at least). But most people who were born in the past two decade don’t miss them, don’t need them, and won’t demand their return.

 

  1. If we boycott streaming, everyone will have to go back to the way it was.

Whoever does get together to remove their music from, say, Spotify — it’s just not going to make that big a difference, because your music isn’t as in-demand as bigger artists that actually embrace streaming. Then you’re just left out of the party, because your potential fans will be dancing to another artist’s jams.

 

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Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Nov 2, 2017
Join Mike Mowery tonight at 8pm EST for an Outerloop Coaching Facebook Live event at facebook.com/outerloop.group. 
 
For more information on Outerloop Coaching visit www.outerloopcoaching.com 
Oct 30, 2017

This week Mike and Blasko go off script and discuss the value of awards shows in the underground music scene.  Listen in as they provide an honest take on whether these shows are needed or not, and if they are, how can they be improved.

 

Hot off the heels of the Loudwire Music awards, Blasko and Mike review the diversity of award winners at this past week's event - http://loudwire.com/avenged-sevenfold-stone-sour-iron-maiden-win-big-at-the-2017-loudwire-music-awards-2/

 

We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Oct 20, 2017

Welcome to episode 41 of the Managemental podcast! This week we’re going to get into how to properly write an email to industry professionals, so let’s get on with it! Tune in for our full commentary on the examples below.

 

GOOD EXAMPLE: 

 

Hi Blasko,

 

My name is Michael, and I’m the frontman of the hard rock, progressive metal band, (BAND NAME), based in LA.  I was speaking with Steve Rennie recently and your name came up as we were discussing the music business and managers who are innovating and succeeding on the heavy side of the industry.  He recommended that I shoot you an email (and also says “Hi”, btw).

 

(BAND NAME) has been building a strong audience both locally and online (over 60k combined) for the past several years, and with the recent release of our new fan funded and self produced album,  followed by a packed house show as main support for (BAND NAME) at the Glass House and a sold out show at The Viper Room in LA, we are seeking a manager with which to partner in the expansion of our business.  We have a well established fan base and brand, a strong live show, social and digital media savvy, and are ready to continue working hard in all aspects of expanding our business.

 

At your convenience, I would love to discuss the possibility of working together in the future.  You can hear our music and find out more about the band from the links below.  If you have any questions, please let me know and I’ll be happy to provide more info.

 

Here are some of the top tracks from our two albums:

 

As well as our EPK with songs available for download:

 

Thank you for your time!

Michael

 

Links

 

 

BAD EXAMPLE:

 

To whom may concern,

 

I'm looking for a some form of management and/or manager to help my band (BAND NAME) get further within the industry. We are starting to realize the things we need or want to do is at a dead stop do to the lack of knowledge and resources. Hopefully we here from you guys soon!

 

 

---

Mike mentions Reman Music & Business in this segment, check it out at https://renmanmb.com

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Oct 16, 2017

 

Article: https://www.digitalmusicnews.com/2017/05/02/major-label-no-sign-musexpo/

 

Author: Paul Resnikoff https://www.digitalmusicnews.com/author/presnikoff/

 

In this week’s episode hosts Blasko and Mike Mowery assess Paul Resnikoff’s article “Why A Major Label Doesn’t Want to Sign You”. Let’s dig in…

 

The major labels — Universal Music Group, Warner Music Group, and Sony Music Entertainment — are sometimes referred to as the ‘big three’.  They own a bunch of other sub-labels and have major publishing interests as well.  They are big-time global entities. Generally, major labels have more money and stronger relationships with platforms like Spotify.  In fact, they own a major portion of Spotify, and can push a priority artist into coveted playlists. There are also independent labels, often called ‘indie labels’.  Those labels have far less marketing power, but can be a better fit for many artists.

 

So here are some reasons why a Major might not be a good fit for you… 

 

Reason #1: You’re ‘difficult’ and/or don’t work hard.

This isn’t the old music industry anymore.  There’s less money to invest, no more $16.99 CDs to sell, and way more pressure to show results.  So artists not only have to carry their weight, they have to work well with others and work hard. Not even music managers are willing to be babysitters anymore. Some of the biggest managers in the business flat-out refuse to deal with divas. 

 

Reason #2: You’re not playing the game right.

I wish this world was perfect and everyone got a fair shot But it’s absolutely, positively not a fair game.  That said, there are ways to game the system in your favor. For starters, don’t always go directly to the front door of a major label.  An alternative approach is pairing up with a major manager.  That manager will then try to get serious consideration from a label. Sometimes those artists are signed to smaller labels, other times not.  But the point is this: there are a lot of side doors that people don’t use.

 

Reason #3: There’s no ‘data’ on you. This probably should be #1 with a bullet.  Because it’s 100 times more important than meeting the right people or playing the game right. It’s data.  As in, are there people listening to you online, going to your shows, following you, remixing your music, etc.?  Do your numbers show that?

 

Reason #4: Your data is bulls—t

Here’s the thing: labels can sniff that out pretty fast.  Oftentimes there are dead giveaways.  And even if they do get interested based on fake data, they’re going to realize there’s a problem the minute the check out your show or see you in person.

 

 

Reason #6: It’s not a good match.

Step back: do you really need a major label in the first place? In many cases, a major label will actually set you back. Do you want that?  Because even if you do get signed, there’s not guarantee of success. There’s also a catch 22 here.  Because once you have enough traction and data to get noticed, you also have the beginnings of a completely DIY career.  And there are tons of reasons to stay DIY.

 

 

Head over to www.outerloopcoaching.com for more industry resources and classes from your host Mike Mowery.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Oct 2, 2017

In this episode Blasko and Mike take your questions! Tune in for the discussions and answers from the following questions from listeners Rob, Cory, and Alex.  

  1. Hey Blasko, long time listener of the podcast. I was wondering if you and Mike could talk about buying onto tours. Is it a good idea for a developing band? Is it essentially the same as pay to play or is it more like a deposit to reserve the slot? I've heard people mention it and I was hoping you could elaborate. ~ Rob
  2. Hey, absolutely love the podcast.  My band listens while on tour and I listen all the time to get me motivated and pumped up.  I would love to hear some advice on how to make the most out of a band music video premier.  My band has done many video premiers during PR campaigns (even getting a premier on Metal Sucks, which is huge for us as an unsigned band) but even so it is hard to get traction with the videos.  How do you make your video premier stick out among all the other internet posts happening on the website you premier on?  Can you talk about your processes to make the video stand out on social media!? ~ Cory
  3. Hey Blasko! Lately, my band has been having a lot of inner conflicts when it comes to a lot of things. One of them being song writing, and everybody being getting what they want when it comes to songs. As someone who’s been in a few bands, how do you go about keeping everybody in the band happy, focused, and on the same page? ~ Alex

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Tune in to hear the insightful discussions and answers to Todd’s questions.

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Oct 2, 2017

This week Blasko and Mike take on a fan question from Todd, a loyal listener and 60 Days to Signable student (via Outerloop Coaching). Todd writes:

 

Hey there!

 

This is Todd, student of 60 Days to Signable and Unleash It Right and long-time listener of the podcast. 

 

My band recorded a 5-song EP with a well-known producer last year. We paid a lot of money for it and without really taking time to learn about the industry or business side of things, or consider self-releasing, we jumped the gun and signed with an indie label to a not-so-good contract.

 

We soon realized that was a mistake. The release plan we had in place, which was a part of a PR campaign we'd already paid for, was scrapped (and we didn't get money back); the singles from the EP weren't released or supported well. We pressed physicals on our own (the label didn't want to), and we didn't know about UPCs at the time, so we have about 200 copies left without barcodes that we can't report.

 

About a month before the EP's actual release, we lost two members, one of whom was the singer on the album. A couple of months ago we talked to the label and secured a release. We decided (again, hastily, I think) to just give up rights to the EP because we didn't have the same members anyway. Looking back, I think that was a mistake because the label didn't pay for any part of the recording/production, etc. of the EP.

 

Now, we're debating whether or not to approach the label to buy the rights back. We have new songs, but we feel that EP could have been so much more than it was... especially with the knowledge I now have from 60 Days and Unleash it Right. Our thinking is that we'd use the stems we already have from the EP (FX & drums), then re-record the guitars/bass (maybe in a lower tuning), and also have our new vocalist do his version of the vocals, and get everything re-mixed & mastered.

 

So my questions:

 

(1) In terms of "masters"; let's call the masters we gave up as Set A, and the ones we'd hypothetically redo as Set B... would they technically be separate sets of masters? To where we wouldn't necessarily have to buy the old ones back? Or would they be re-recordings?

 

(2) Is it worth our time to worry about it, or should we just accept our mistakes, cut our losses, and focus solely on new material? We do have two new tracks we're planning the releases for currently. But, we also feel there's more that could be done with the old EP, and that giving up on an investment isn't necessarily the best idea... but also chasing a dead one might not be either.

 

Sorry for the length of this email! Thanks for your time and always awesome insight.

 

Best,

 

Todd

 

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Tune in to hear the insightful discussions and answers to Todd’s questions.

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Sep 25, 2017

Article Link: 

https://www.digitalmusicnews.com/2015/09/09/the-young-persons-guide-to-getting-into-the-music-industry/

 

Author: Paul Resnikoff

https://www.digitalmusicnews.com/author/presnikoff/

 

This week Blasko and Mike dissect Paul Resnikoff’s article “The Young Persons Guide to Getting Into The Music Industry” via Digital Music New. Follow along as your hosts uncover the facts of the business through the following guidelines.

 

#1. Meet Anyone and Everyone You Can In This Business.

Before you’re desperate for a job, before your loans are due, and before you need something from people, it’s critical to start meeting people who are actually working in the industry.  You will be investing heavily in your future network, one that will pay very rich dividends down the line.  So take a bus, ride your bike, take a Southwest flight, or just Skype it if you must, but get in front of as many people that are willing to chat.

 

#2. Mentally Prepare Yourself for How Extremely Difficult This Business Is.

This is an industry in extreme flux, and one that has seen a massive pie-shrink over the past 15 years. But that doesn’t meant there aren’t jobs and opportunities.  It also doesn’t mean you shouldn’t accept the challenge, simply that you should consider your risk appetite and ability to stomach extreme uncertainty.

 

#3. Chart Your Course, But Avoid the Obvious Choices.

If you want a job at Spotify, fine.  But understand that everybody wants a job at Spotify, and Apple Music, and Shazam, and SoundCloud.  These are fun, hip, and connected environments that will impress your friends, but not if you can’t get in.  Do a little extra homework, and you’ll find all sorts of less obvious opportunities, which means less competition and greater chance for advancement once inside.

 

#4. Read Everything.

Of course, read Digital Music News everyday!  But also read everything else you can access, including publications and sites covering industry, music, culture, scenes, whatever.

 

#5. Try to Get Real Industry Experience, Paid or Unpaid.

There’s a huge amount of debate over whether unpaid internships are worth it (or even ethical).  If you’re slaving away on errands and busy work without meeting anyone or learning anything, then you’re definitely wasting your time.  But usually that’s not the case, especially if you’re taking initiative and getting college credit.

 

#6. Develop a Mentor Relationship. So, how to you find a great, life-changing mentor?  Oftentimes universities have mentor programs, though you can also seek them out as you expand your professional relationships.  Typically there’s something you have in common, especially if you’re in the same field.  In the best case scenario, you have a great friend and ally in the professional world and beyond.

 

#7. Learn How to Interview Like a Rockstar.

For starters, get the basics straight or you won’t even be considered.  Resumes need to perfect and polished, cover letters triple-checked and polished.

Also, double-check all of your social media accounts, and either shut down accounts or make them private.  Some people don’t care about some risqué pictures, other people totally care.  Then, make sure you survive quick online checks like a search on Google.

After that, you need to start learning how to interview effectively, because like test-taking, successful interviewing is part talent, part learned.  Learn the most typically-asked questions, determine how to present yourself most effectively, and practice techniques for relaxing if you get nervous.  

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Sep 18, 2017

In this episode Blasko and Mike take questions from listener Brandon on where to best spend time and effort as an independent band, how to get on larger tour packages, and benefits of an agent. Read Brandon’s letter and tune in to hear Blasko and Mike weigh in!

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Hi guys,

 

Love the show. I found out about it a few months ago and have since managed to binge all the episodes. 

 

#1

I play for a rather noisy, chaotic hardcore band out of Phoenix, AZ  I've found that in promoting and booking shows for the band, we can cast a small net in the niche genre and have a pretty good conversion rate for new fans. That much smaller pool of fans however often has heard of bands within a similar style and aren't always the "die hard" ones that are attending every show and buying up our merch. The opposite is going for a much wider audience where fan conversion is a hit or miss, but when it works it's usually the first time that they've heard something of our type. So my question is, being an independent band without a big team behind us, where do you feel a bands time and efforts are best spent?

 

#2

Our band has been fairly successful in playing one off national shows in our region. It seems that the promoters and touring bands like us too as we continue to get asked back for shows. What we haven't found is how to convert that into touring as support for a larger band. Instead, we're normally out there doing DIY headliners or taking bands of equal or smaller pulls. So my question is, in your opinion what are some good ways to approach getting on larger tour packages? Is it truly all in having a tour agent and/or paying for the spot? 

 

Thanks for giving artists an invaluable resource for this ever changing industry.

 

Have a good one!

 

Brandon 

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Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Sep 8, 2017

Article: 11 Things Millennial Musicians Just Don’t Get

https://www.digitalmusicnews.com/2017/07/27/millennial-musicians/

 

By Ari Herstand, author of How To Make It in the New Music Business, a Los Angeles based musician and the creator of the music biz advice blog Ari’s Take. Follow him on twitter @aristake

 

In this episode Blasko and Mike Mowery discuss tips and strategies for how to succeed in 2018 as they dive into the following points made by Ari Herstand’s article “11 Things Millennial Musicians Just Don’t Get” and learn how to come out on top in the new year.

 

1) Spotify Plays Don’t Equal Fans

I can’t tell you how many artists I see on Spotify with hundreds of thousands or millions of streams, but can’t get even 100 out to their local (or any) shows. Or get anyone to back their crowdfunding campaign. Or support them in any way whatsoever. These listeners are not fans of the artists, they are fans of the playlist these songs got included on.

 

2) Your Branding and Story Is More Important Than Your Music

People judge you based on your aesthetic, story and image long before they hit play on one of your songs – if they even make it that far. Your branding (which includes your image, your story (!!), and really your overall aesthetic) are what non-musicians (bloggers) talk about. They ain’t talking about your drum tones, syncopated rhythms, plugins or mix techniques.

 

3) Your Follower Numbers Don’t Matter As Much As Your Real Life Numbers

Don’t tell me how many followers you have. All I care about are how many fans you have who are willing to support your career.

 

4) You Don’t Have to Follow Musical Trends to Make it

Don’t make music you think people want to hear. Make music that is meaningful to you. You can find your audience. Or rather, the audience will find you if you market it properly.

 

5) The Goal Is Not To Get Signed The Goal Is To Make a Living Doing What You Love

If your goal is to get signed, then you’re going to miss. If after building your career on your own to a level where labels are begging to work with you, then, and only then, should you decide if it’s the best move for you.

 

6) If All Your Eggs Are in Instagram You’re Doomed

Yes, Instagram is the hottest social app out right now. At one point the only online presence that mattered for musicians was Myspace. Those that didn’t grab their fans and transfer them to a database they owned (i.e. email list) lost contact with all their fans when Myspace died. Don’t ignore the social sites where your fans exist, but also have a way to keep in touch with them that isn’t dependent on the whims of the latest hot social app.

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Sep 2, 2017

In this week’s episode Blasko and Mike take on questions from listener and aspiring manager, Zach. His letter reads:

 

I understand there are "friend managers" that take on the title early in a band's career who are only in it to hopefully ride the coattails of their creative buddies' success...and not really deserving, nor qualified to take on the work and responsibility that comes with being a good artist manager as you've outlined in previous episodes.

 

I am referencing the up and coming artist manager who is in the trenches daily, fighting the good fight to break their client and handling all business aspects of their career as a champion of their music...The artist manager who is working to CREATE opportunities as well as manage them.

 

With that in mind, the band that I am working with has been approached multiple times in recent weeks by an independent manager as well as an established management company...both of which have bigger resources and better relationships that I could never compete with. 

 

Personally, I would never want to hinder the growth of my client by becoming a barrier to conversations with potential partners due to my personal interests and fear of potentially being replaced...Also, I like to think that someone like me can be viewed as an asset to a potential partner...either way, I'm very interested to hear your take on it...

 

Blask and Mike tackle the questions:  

 

  1. Did either of you experience this type of situation early on in your careers when your management experience was limited? If so, how did you handle it?

 

  1. What are your thoughts on co-managing a band? Are open to co-managing if you believe the person was right for the job?

 

  1. Have either of you taken on a band who had a less established manager on their team?

 

Check out the article Mike references in regards to Lorde:  http://www.theguardian.com/music/musicblog/2015/may/19/oh-lorde-pray-leaving-your-manager-wasnt-a-mistake

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Aug 28, 2017

“9 Reasons Why You Aren’t Getting Signed” by Paul Resnikoff

Article: https://www.digitalmusicnews.com/2016/05/18/get-band-signed-within-two-years/

Author: https://www.digitalmusicnews.com/author/presnikoff/

 

In his article Paul Resnikoff interviewed a few industry executives to find reasons why bands are not getting signed today. Blasko and Mike will take you point by point through these reasons, give their personal opinions and real world experiences.

 

(1) You want it too much.

The most interesting artists are the ones that don’t need a label, yet are most likely to get signed by one.  They have strong followings, great music, work hard (and usually tour), and can survive on their own.  In fact, labels often prefer artists that well-developed identities and mini-machines going, because it saves them the work of having to build something from scratch.  It also lowers their risk, which is huge in such an uncertain environment. More importantly, it also gives the artist far greater leverage in a negotiation, because the only reason they need a label is to get to another level.  

 

(2) Your songs won’t appeal to broad enough group of people.

There are definitely niche labels that focus on specific genres.  Nuclear Blast wants crushing death metal artists, not Jason Mraz look-a-likes.  But the bigger labels and publishers want big songs, because those get the most mileage across radio, TV, streaming, and touring.

 

(3) You aren’t getting real engagement on Spotify.

If you’re buying plays on Spotify or paying for playlist inclusion, they can tell.  So it has to be organic, and it has to be real.  

 

(4) You don’t have a strong, no bulls–t following on social networks.

It doesn’t have to look like Demi Lovato, but there has to be something going on.  “The song is paramount, but I use a lot of other criteria to evaluate it,” said Ron Burman, president of North America at Mascot Label Group and a 15-year veteran at Roadrunner Records “If I go and check out their socials and there’s nothing going on, it makes me a little bit leery to get involved because we don’t have a huge machine so it means I’m going to have to start at zero.”

 

(5) Your little brother is your manager.

A real manager knows the deal, he isn’t an amateur and he isn’t wasting anyone’s time.  Preferably, your manager has done this before.  “They’ll know the ropes they will do a better job of negotiation,“They’ll help you establish the right contacts, or already have them.

 

(6) If you do get signed, you don’t know how STAY signed.

Artists that think getting signed means ‘making it’ are sorely mistaken.  Labels have always dropped underperforming artists, but the risk of losing a deal has only intensified over the years.  All of which translates into increasing the commitment and intensity after getting a deal, instead of slacking off.

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

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