Welcome to the second episode of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow. Let us help you uncover some of the mystery that is this competitive business of rock and roll.
Today we cover the Digital Music News article written by Sahpreem A. King, a multi-platinum music producer, DJ, and author of several industry books - How to Find a Skilled, Professional Music Manager to Guide Your Career
We cover topics like what does a manager actually do and how to find a good one that will compliment your career path.
Here are some points that we discuss!
Having the right manager or management team is critical to the success of every artist.
No single person, outside of the artist of course, is responsible for making dreams of success turn into reality, building a brand, and business around the artist than a manager. What’s more, a manager should be the most trusted person or persons within your camp. In some way, they are the CEO of the brand, which is YOU!
I think it is foolish to represent yourself, regardless of your experience or education level. The reason is simple: when it comes to themselves, most people are unable to be objective.
The Duties of an Artist Manager
The official definition of a manager is someone who handles the business aspect of your musical career, whether you are a solo artist, DJ, band, or producer. Artist managers serve as intermediaries between the artist and the music industry. In many cases, managers are responsible for procuring artist’s record and publishing deals, songs to record, shows, producers to work with, and other career advancing opportunities.
Signs of a Good Artist Manager
Here is what you should be looking for in your potential manager:
should have a degree in music business, an MBA, or years of experience as a former music executive or successful artist.
should have an office wall lined with platinum awards of the current or recent artists he or she has represented.
must have an intricate understanding of the music industry. Especially contract and intellectual property law, deal making, publishing, royalties, booking, touring, accounting, and marketing and business planning.
must at least have a business card (I kid you not), a legal business address, a client list (verifiable of course), and a detailed plan as to how they are going to take you from zero to “Guitar Hero” in a reasonable amount of time.
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