ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Now displaying: February, 2017
Feb 27, 2017
15 Very Quick and Helpful Things You Can Do To Help Your Music Career” by Sari Delmar for is the basis for this episode's discussion. Sari can be found online at at
#1 Remember Peoples’ Names 
#2 Send Thank You Notes 
#3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local media, your supporters, promoters, and everything else. This will save you tons of time and help you manage relationships with ease. There’s a kazillion great databasing tools out there and a simple spreadsheet does the trick as well.
#4 Role Play
Now this is a fun one! As an indie band you often need to wear a number of different hats. One minute you are a publicist, the next you’re an agent, and the next moment you’re a merchandiser. It can happen so fast sometimes it’s easy to forget the intricacies that make each of these professionals so good at their jobs. Every time you write an email or make a call in one of these roles, approach it as if you are the best publicist, agent, or merchandiser in the world and think about what a professional in that field would do. 
#5 Read Up 
Being well read will do more for you then make you look cool while schmoozing industry types. Watching the industry, keeping tabs on changes, and more will allow you to make the best strategic decisions possible.
#6 Learn How to do a Proper Show Advance
There are subtle intricacies that go into having a show run smoothly and a promoter walking out thinking you’re a professional. Lots of that starts with a great advance. Take a moment to learn from a professional on what a good advance looks like. 
#7 Always Update your Materials
Don’t make excuses for old websites and demos when sending it around to industry –  If you send someone something you should stand behind it and ensure it is the best presentation of your band, otherwise forget sending it! I know it’s hard to keep up but find systems and tools that help you stay on updating pretty please.
#8 Don’t be Sketchy About Paying People Being reliable and easy to deal with needs to carry through to your money dealings as well. When someone does work for you, no matter how discounted, it is a sign of good faith to pay them quickly. It shows you value their time and appreciate their support. 
#9 Hire an Amazing Designer 
Your brand and artist logo is SO intensely important. Great designers have a special talent that comes through many years of experience in their craft and you just can’t shortcut this important step to presenting you brand to the public.
#10 Protect Your Assets
Gear ain’t cheap and there’s mean mean people in the world who like to steal it and sell it on Craigslist. Get your gear insured by a reputable insurance company. The cost of a plan is much less than the cost of having to re-buy everything. 
#11 Ask the Right Questions 
Sometimes it’s hard to know what the right questions are. If you don’t understand something ask for it to be spelt out. If you have a concern, voice it! Asking the tough questions is what a good manager’s job is – if you don’t have one, you have to learn to ask these questions yourself.
#12 Go Direct to Fan Whenever Possible Interact and spend hours with your fans. They are the most important thing you’ve got. Learn from them, take their feedback, and inspire them to fall in love and promote your band from the heart. This will be the key to your success.
#13 Be Patient
If you stay focused and work hard you should start to see some great results. Nothing happens overnight.
#14 Be Humble 
Appreciate everything you have and get to do. Share your credit, wealth, and glory with those around you who helped you get there.
#15 Expect Nothing 
You are not owed anything and thinking that you are will only drive your dreams further in the wrong direction and push away the people you need to bring them closer.
We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at
Follow Blasko on Twitter and Instagram: @Blasko1313
Follow Mike Mowery on Twitter and Instagram: @mikeoloop
Get Mike’s "Music Management Primer - The Business of Being an Artist” at
Feb 20, 2017
In this episode we reference the article on Music Think Tank written by Simon Tam



Do you sometimes feel that your band’s draw is languishing? Are you tired of seeing the same people at your shows and want to play to a new crowd, even in your hometown?

If you’re like most musicians, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into your tour dates so you can increase your band’s draw:

1. Find a Different Angle for The Show: It’s easier to get more people to show up if it’s your band’s first show, when you’re releasing a new album, it’s a tour kick off, or when it’s your final gig. Obviously, it’s because your fans realize those as special occasions and want to be there.

So rather than making every local show the same, find creative ways to make them more enticing: film a live music video, let fans write the set list, do special covers, play acoustic if you normally don’t (or vice-versa), record a free download of a live track, etc. In other words, give your fans a compelling reason to show up. 

2. Play Less Often: It’s easy to overplay the same town. 

3. Build Up Buzz About the Show: How is your band promoting shows right now? With the occasional post on Facebook by some of the band members? Even with social media, people can read through the energy: if your own band isn’t excited about the show, why should your fans be? In addition to your band, find some fans or friends who are willing to promote the show with you by using social media, hanging out flyers, and personally inviting people out. In fact, the way to create a buzz is to get people talking: a personal invitation will do more than dozens of generic tweets or Facebook invites.

4. Make the Event Interactive: Think of some new ways to make fans a part of the experience. Maybe you can have a “frequent fan” card where they collect stamps for each show and redeem it for a free t-shirt or unreleased material. Maybe you can invite some other artists who are fans to guest perform during your set. Or maybe you can shoot a fan-made “live video” for YouTube shot entirely with Vine videos on cell phones. Whatever it is, get creative and make fans feel like they’re an important part of the experience so they won’t want to miss out.

5. Actually Promote: Don’t expect people to check your website’s tour dates on a regular basis or for them to notice the poster you hung up at the local shop. Do those things and more: issue a press release and try to get local coverage, call the local radio station and see if they’d like to give out free tickets, share information about your show multiple times over a few weeks on social media, physically mail postcards or invites to your mailing list, and more. Think about it: how do you find out about local shows?

6. Change Who You Perform With: If you are playing for the same crowd every time, you might need to change up the venues that you’re playing or the other artists who you share the bill with. Perhaps you need to change the genre of music or even introduce other types of artists such as comedians, dancers, visual artists, etc. Get out of your comfort zone and play for a new, completely different type of crowd.

If you have a great show that people thoroughly enjoy, you’re off to a great start. However, these days it simply isn’t enough. Chances are, you and your bandmates can do a little more to help bring the crowd out to your shows. A bigger crowd means you’ll have some more income, as well as a buzz about your music that can get you into larger venues.

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @mikeoloop

Get Mike’s "Music Management Primer - The Business of Being an Artist” at


Feb 13, 2017
Article: Is your band REALLY ready to be on a record label? By Shan Dan Horan
If you’re currently grinding it out in a basement or garage somewhere, chances are “being signed” is on your list of long-term goals. But, we offer a reality check: Are you actually ready to be in a partnership with a record label?
1. Is your music not just good, but great?
With the advent of the internet, music has become so universally accessible that every band in the world now has a platform to take center stage. This is a great way to garner attention from fans and record labels across the world; however, now it’s harder than ever to get noticed. One of the greatest ways to shine through your competition is having a spectacular album—after all, that’s what this is all about. While some people would disagree with me, one of the most important factors with any successful band is having not good, but greatmusic. 
2. Do you have a tour history?
You can only advertise your album on Facebook so much. With a new album comes an intense touring schedule. Getting out on the road and spreading your music is by far one of the best ways to gain new fans (especially a tour with bands that have a similar following). The perils of the road are harsh, and being away from the comforts of home can break the most hardened individual. If a band hasn’t proved themselves on the road, most labels will view that as a risk.
3. Are you open to suggestions and change?
With being signed to a label comes a vast cloud of knowledge. There are people who have dedicated most of their lives to breaking bands and know the ins and outs of what works and what doesn’t. Sometimes you will get asked to do things that won’t make sense to you at first, but the reasons behind the changes will become apparent over time. If you aren’t open to change or input from someone else, you most certainly aren’t ready for a record label and should maybe maintain a DIY approach.
4. Do you view your band as a business, or a hobby?
At some point, every musician needs to sit down and ask themselves this serious question: “Is music something I just want to do for fun, or do I want this to be my full-time job?” If you are serious and want your band to become your career, it's time to treat it like a job. Get up early, set goals and tasks, start managing your money, calculating costs and expenses and printing merch. Is your product good enough, or does it need more work? A record label will always pick up a band that has their business together over one that is a complete mess.
5. Do you have a fanbase?
On the daily, I receive hundreds of band submissions at Artery Recordings, and most convey the message that “all they need is to get signed.” No music, no shows, no fans, just that message. The truth is, I don’t have a button under my desk I push that makes a band instantly famous with an army of instant fans. All bands take time and effort to develop. Before committing to such a huge task, every label looks to see if you already have “buzz.” If you have “buzz,” most labels hope to intensify that on a bigger scale. So promote, play shows, place ads, premiere videos—all are small steps in the right direction. 
We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at
Follow Blasko on Twitter and Instagram: @Blasko1313
Follow Mike Mowery on Twitter and Instagram: @mikeoloop
Get Mike’s "Music Management Primer - The Business of Being an Artist” at
Feb 6, 2017
Article: by John Kowalski
In order to truly define your brand, you should break down the 5 W’s. 
So what are the five W’s you ask? 
When defining these for your Music it goes like this…. who your audience is, what they like, why they would follow you, where they are, when you will interact with them, and how this interaction takes place.
Who is demographics; are they male or female (a mix of both?), what age group are they in? Do they speak other languages? If it is a demographic, chart it. Compare your current audience to your desired audience.
What should include what you are offering; what need are you fulfilling for your audience? Are you creating a song that makes them smile and turn a bad day around? What about a performance that inspires and takes them away for a few hours?
Where should encompass their physical location, where they vacation, where they hang out online, wherever you will find your audience. Include all physical and virtual locations.
When is a little harder to define. Will you interact with them at an in-person event, or will they discover you through a friend. Where can they reach you? Where can you reach them?
Why should contain all the reasons your audience wants to follow you. What benefit does your brand give them?
How is what sets you apart from others in your trade. How often do you interact with your audience, how is it going to be different from other musicians?
Remember: Your brand is a perception or a feeling that speaks to your audience’s emotions. It’s what you stand for and what your art represents. Your brand is the foundation of any relationship with your current or future audience.
We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at
Follow Blasko on Twitter and Instagram: @Blasko1313
Follow Mike Mowery on Twitter and Instagram: @mikeoloop
Get Mike’s "Music Management Primer - The Business of Being an Artist” at