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ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Now displaying: March, 2017
Mar 27, 2017

Article: http://lefsetz.com/wordpress/2014/05/28/myths/

 

Author: Bob Lefsetz

 

In the last episode we talked more about record labels and how to score that elusive “deal". This week we dig into some music business mythology. Blasko uncovered an article written by the ever so controversial Mr. Bob Lefsetz simply titled “Myths” on his Lefsetz Letter Blog. We discuss each point in detail from myth to reality.  

 

  1. Sales count.

It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet irrelevant SoundScan numbers. Want to know if an act is truly happening, check their TICKET COUNTS!

 

  1. Social media builds careers.

This would be like saying a baseball player’s statistics make him a star. No, it’s what he does on the field. Social media is a way for fans to stay in touch with their musical heroes. Music always has been and always will be the epicenter of any career. In other words, if you’re good enough, you don’t have to tweet, you don’t have to maintain a Facebook page, your fans will spread the word and keep you alive. But you must have your music on YouTube and streaming services, you’ve got to make it easy for people to access it and listen to it.

 

  1. Publicity sells tickets.

If this was so, Miley Cyrus would sell out. But she doesn’t. And she’s gotten more press than anybody. It’d be like expecting Kim Kardashian to fill arenas.

 

  1. Terrestrial radio is forever.

It is the dominant listening format, it’s still the best way to break a record. But if it’s so big and powerful, why can you not name the number one record?

 

  1. Record companies care about art.

They only care about money, it’s a business, and if anybody tells you different, they’re lying.

 

  1. Google Glass is the future.

It breaks the number one rule of fashion, it’s dorky! Wearables will play a part in the future, but they’ll be relatively hidden, accessories. Only the geeks at Google could miss this. In other words, give a nerd a billion dollars and he’s still a nerd.

 

  1. Selling out is cool.

No, credibility is cool.

 

  1. Raising a ton of money on Kickstarter means anything other than the money.

It’s not about money, but how many pledgers there are. And in most cases, especially music, the number of people ponying up is miniscule. They’ll support the artist, but they won’t help grow the artist’s reach/career.

 

  1. Sound quality counts.

If it did, no one would be wearing Beats headphones. They sell because they’re a fashion item. By APPLE aligning with a laughable enterprise built on momentary hype they are squandering brand equity.

 

Email your questions/comments to Blasko at askblasko@gmail.com

 

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @Mikeoloop

 

Mike is opening his knowledge base of the business to aspiring musicians! Join his webinar “Sixty Days To Signable” available now at signup.outerloopcoaching.com  

 

Use the code: mentalflag to get $30 off your next order at ArtistFlags.com

Mar 20, 2017

Article: http://music3point0.com/2017/02/23/4-things-record-deal/

Author: http://www.bobbyowsinski.com

Bands tend to think that the holy grail is scoring a record deal. I imagine a lot of that thought process comes from the need for validation of their art. There is nothing wrong with that but in this digital age a recording contract is not necessarily the end game. Many a career has been established at the hands of many independent artists for many years. But nothing can change the fact that whatever your goals are, if you want an actual career in this business you need to build some kind of foundation and fan base with your music. I and many others put a lot of stock in bands that can build a strong social media presence early in their career. However, Blasko recently came across a post written on Music Three Point 0.com by Bobby Owsinski that somewhat argues my position and kicks it back old school.  

He writes: 

It wasn’t that long ago that A&R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today you can easily purchase big numbers of views or likes for a relatively small amount of money, but does that actually help you get that elusive record deal? 

Gone are the days of A&R executives scouring artist's social media to determine an artists popularity. Now, these executives have in many ways fallen back on older methods of gauging whether an artist will be a label success. Here, we look at four factors they are likely to be considering.

  1. Do you actually draw an audience when you play a gig?
  2. Do you connect with an audience in a live show as well as you do in an edited video?
  3. Are you charming and memorable in off-the-cuff interviews and interactions?
  4. Do you actually sound good live?

 In this episode, we go over each question with real world examples.

We encourage you to send any questions/comments you may have for us and the podcast. Email Blasko at askblasko@gmail.com.

Follow Blasko on Twitter and Instagram: @Blasko1313

Follow Mike Mowery on Twitter and Instagram: @Mikeoloop

Get Mike’s “Music Management Primer – The Business of Being an Artist” at OuterlopCoaching.com 

Use the code: mentalflag to get $30 off your next order at ArtistFlags.com

Mar 13, 2017

In this episode, we answer a question from long time listener, Wade. He voiced some concerns regarding PR and Publicists and specifically when is a good time to hire one and what can they do to further your career.

 

Below are the questions we cover:

 

"My band is currently building a package to launch very soon. We all have a lot of experience but this is the birth of this band. We just finished our EP, built a website, set up an online shopping store, acquired thousands of followers across the big social media platforms (without any audio), etc…Now that we have all our ducks in a row, is now a good time to cultivate a PR relationship?" 

 

"We haven't played any shows. Will this stop a PR from being interested in us?"

 

"Should we release this EP, play some shows, build more of a following, record our next EP in four months and then pursue PR for our second release?" 

 

We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.

 

Follow Blasko on Twitter and Instagram: @Blasko1313

 

Follow Mike Mowery on Twitter and Instagram: @mikeoloop

 

Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com.  Mike's brand new course - SIXTY DAYS TO SIGNABLE is now accepting sign ups - which will run Wednesdays from April 19 to June 7 at 8 PM EST. Space is limited and is expected to sell out quickly.  If you’re serious about your band’s or your personal success, there is no time like the present.  Visit OuterloopCoaching.com/signup for more information.

Mar 6, 2017
 
We were recently contacted by a music biz colleague, Attorney Mark Kesten. He voiced some concerns regarding issues that he encounters with a lot of young bands feeling misinformed about when and why and how to hire an attorney. We even call our good friend Los Angeles-based music attorney Eric German to weigh in on today's topic. 
 
This was the basis of Mark’s email to us… 
 
"I check out a good number of music industry podcasts and find that, for the most part, nobody speaks about the role an attorney can play in the very early stages of an artist’s career. Some bands have made critical mistakes in signing agreements early on without seeking counsel and these agreements end up really hurting their chances for success.  Similarly, I also speak to a number of young managers that are unaware of the role attorneys can play in a young artist’s development."
 
So, let’s dispel a few myths… 
1. You don’t get a good attorney until much later in your career. 
 
2. You cannot afford a good music lawyer. 
 
3. A band's manager should be reviewing and negotiating their contracts for them in the place of an attorney.  
 
Eric German, a music attorney who represents a number
 
- What are some of the bands you represent? 
 
- Where does one look to hire a music biz attorney? 
 
- Do bands need to hire a specific music business attorney or will any legal representation be sufficient? 
 
- When is the right time to hire a music biz attorney? 
 
- How much does it cost? 
 
- Your best piece of advice for developing bands? 
 
We encourage you to send in any questions/comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.
 
 
Follow Blasko on Twitter and Instagram: @Blasko1313
Follow Mike Mowery on Twitter and Instagram: @mikeoloop
 
Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com

 

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