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ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Now displaying: April, 2017
Apr 25, 2017

This episode is inspired by 60 Days to Signable student Jeremy Miller who writes:

“I met Mike briefly at Launch Music Conference and I’m really excited for the 60 Days to Signable class coming up. I’ve noticed a lot of different “music business help” sources contradict others, and I hear a lot of different opinions on the state of the scene/industry and how to get “big” with your music. I get it, different tactics work for different people and like I’ve heard Mike say, that there’s exceptions to everything.

But I've personally noticed what works best is

  1. Having killer music, that's obviously the main thing.
  1. Always putting out consistent great content.
  1. Being fearless, persistent, but not a pest
  1. Realizing it takes time so be patient.
  1. Yes a bit of luck seems to be a factor for sure, but I truly feel like that seems to be the main mix for a successful path. 

I really think your podcast & things like Mike's outerloop coaching are great tools for people who are trying to make this their career. 

So basically I just want to say thank you. 

Keep up the awesome show & much respect to you both.”

 Mike and Blasko go through Jeremy’s list above, point by point to give listeners a deeper understanding of what they mean in terms of the industry. Also in this episode: Mike’s comments about his visit to Launch Music Conference – www.launchmusicconference.com

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Missed out on Mike’s 60 Days to Signable course? Head over to www.outerloopcoaching.com to stay on top of the latest courses and news from Outerloop Coaching.

Get $30 your next order at ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

Apr 17, 2017

 Ghost Lawsuit

http://www.metalinjection.net/metal-crimes/the-entire-ghost-lawsuit-document-leaks-more-info-on-why-former-nameless-ghouls-are-suing-papa-emeritus

 

Do We Need A Band Agreement?

https://www.thebalance.com/do-we-need-a-band-contract-2460671

 

This week, we take on the topic of band agreements, suggested by listener Eric Peterson, who also happens to be Mike’s neighbor!

Eric writes: “I've been listening to managemental since the first episode and love it. Mike is my neighbor and I've been a metal/ music business enthusiast since I was a young kid. Really enjoying the insight between you and Mike. 

 

I have a quick topic for you guys. Seems like the hot topic these days in the metal world is the drama going on with Ghost. Your guy's take on that I think would be really interesting…”

 

Do We Need a Band Contract?

Bands don't like discussing contracts, period, and of all the contracts they like to avoid considering, artist contracts top the list. It can be uncomfortable considering band member contracts because discussing contracts can feel like acknowledging a certain level of distrust. Usually, your band members are also your close friends - in many cases, they're like family to you - and you would like to think that your personal relationship means that no one in the band would take advantage of anyone else.

Beyond the current situation being hashed out in Swedish courts with Ghost, consider these reasons a band member contract may be exactly what your band needs:

 

  1. If your band has one songwriter - or if you think all of your songs are group efforts. Songwriting royalties are a constant area of contention for bands. It is a good idea to make sure everyone is on the same page as to who gets credit for what.

 

  1. One or two band members are paying most of the expenses for the band. Bands cost money, and some band members may be in a better place financially to be able to cover the costs of the band. Get it in writing as to how this person will be paid back when the band starts making money.

 

  1. Your band works with session musicians. Whether you're bringing in extra help on tour or in the studio, a contract can help draw the line between who is actually in the band and who is being hired as a sort of "freelance" musician.

 

  1. You have contracts with other people as a band. If your band has signed contracts with managerspromoters, agents or labels, it makes sense to have at least an informal contract between band members to make sure you can deliver on your contractual obligations. For instance, if you have signed on to do a 20 date tour, having the guitar player bow out of the band the night before you leave puts you in a sticky situation.

 

  1. What happens to joint owned equipment - and jointly owned debt - if the bank should break-up or if one person wants to leave?

 

Find the answers and details in this episode.  

 

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Join Mike's webinar “Sixty Days To Signable” at signup.outerloopcoaching.com. Classes are conducted online in seminar format with time for interaction nearly every week. Wednesdays 8 PM April 19 to June 7 with a fully interactive class session on June 7.

Get $30 your next order at ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

Apr 10, 2017
 
Blasko and Mike take on the subject of VIP Meet and Greets, requested by listener Jason Buggle. VIP packages are sold in addition to a show ticket and includes a number of perks. These packages have become almost somewhat of a necessity to assist in reducing expenses of touring while providing an additional stream of income to the bands. 
What are the values of VIPs? What kind of experience should fans expect from a VIP? Why do VIPs exist? Do fans want it? What makes a VIP experience worth it? Find out in this episode. 

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313 

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Join Mike's webinar “Sixty Days To Signable” at signup.outerloopcoaching.com

Get $30 your next order at ArtistFlags.com using the code: mentalflag

This podcast is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

Apr 6, 2017
Blasko interviews Mike for an in-depth look into Outerloop Coaching’s webinar course "Sixty Days to Signable". The webinar is 8 weeks long and each course brings something new to the table, students will learn from real-life experiences, and have access to Mike and his team to answer questions throughout program. At the end of the 8-week course students will be able to walk away with new knowledge and resources to allow them to project their careers within the music industry.
 
Sign up for Sixty Days To Signable at signup.outerloopcoaching.com 
Courses are Wednesdays at 8pm EDT April 19 - June 7

Tune into Mike's Facebook Live event Thursday April 6th at 8pm EDT for a special offer!

Apr 3, 2017

Article: http://www.hypebot.com/hypebot/2017/03/how-to-run-a-successful-crowdfunding-campaign-10-tips.html

 

Author: Leah Waldo is the Curriculum Manager for massive open online courses at Berklee Online. She is a Berklee College of Music alumna and received her Master’s in Education from the Harvard Graduate School of Education. 

 

We’re digging in to the subject of crowd funding and tips on how to successfully run one. Mike most recently had great success with the Darkest Hour crowdfund campaign and we explore Leah Waldo’s article “10 Tips to Run a Successful Crowd Funding Campaign” with the following points laid out in the article:

 

 

  • Grow Your Email List and Social Media Followers
  • Set a Realistic Goal
  • Identify Potential Donors Outside of Your Email List and Social Media Followers
  • Make a Compelling Video That Tells your Story
  • Don’t Sell Yourself Short
  • Don’t Give Too Many Options
  • Make Your Fans Feel Like They Are on the Journey with You
  • Keep in Touch
  • Be Grateful
  • If at First You Don’t Succeed, Try and Try Again

 

 

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

 

Mike is opening his knowledge base of the business to aspiring musicians! Join his webinar “Sixty Days To Signable” at signup.outerloopcoaching.com

 

Get $30 your next order at ArtistFlags.com using the code: mentalflag

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