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ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Now displaying: May, 2017
May 25, 2017

Article: http://www.mattblick.com/2014/11/naming-your-band-in-10-easy-steps.html

 

This week Blasko and Mike dive into tips on naming your band inspired by songwriter Matt Blick's article "10 Easy Steps to Naming Your Band". Follow along as they go through each point with real world experiences and lay out the best advice for naming your band. 

 

  1. Brainstorm A List Of Names: Write down at least 50-100. Write them ALL down. Every single one. No matter how silly. Don’t judge. Don’t debate. The stupidest will make a cool talking point during interviews.
  2. Mix And Match The Names You Have: When you can’t think of anymore, try taking a word from one name and adding it to another. Look for unusual juxtapositions like Sound-garden, Radio-head or Led Zeppelin.
  1. Change The Numbers: If any name contains a number, try multiple versions with different numbers. Joseph Heller’s novel, Catch 22, was originally called Catch-18, but that’s less, erm, ‘catchy.’
  1. Google It – For Rival Bands: Google “YOUR BAND NAME band” or “YOUR BAND NAME music” or “YOUR BAND NAME lyrics” If there is another active band with your name YOU ABSOLUTELY CANNOT USE IT. Yes, you might beat them to the punch if they haven’t registered it, but what’s the point? The one caveat is ‘active band.’ Was the last gig mentioned on their Facebook page in 2004? Is their web presence limited to a MySpace page? You MIGHT be OK. But don’t assume – your namesake may be gigging like crazy but lousy at social media.
  1. Google It – For Rival Brands (And Other Things): What if your chosen moniker isn’t a band name, but a ‘thing’ out there in the real world? If it’s a trademarked product or a person – forget it. Disney, Pepsi and Simon Cowell have bigger and uglier lawyers than you. If it’s just a ‘thing’ you may be OK, but ask yourself – is your band going to get lost in the internet ‘noise’?
  1. Does It Mean Something Bad?: Does your name have nasty or unfortunate connotations? Think about it and ask lots of other people. Check Urban Dictionaryand a regular dictionary too. If you have a multiword name, try typing it without spaces as in ‘yourbandname.com’. Sometimes a perfectly inoffensive name can create a terrible URL.  Penisland.net
  1. Is It A Song Title?: More specifically, is it a song by a band that you are heavily influenced by? Then Don’t. Just don’t. Nothing marks you out more clearly as a slavishly unimaginative copycat.
  2. Can Everyone Spell It?: Think carefully about this. Is it something that people are going to have trouble spelling? Or remembering? The only exception would be spelling your name ‘wrong’ to help people get it ‘right’. Led Zeppelin went with the ‘Led’ spelling to prevent people saying “leed”– as in ‘lead guitar’.
  1. Don’t Pick A Name That Sound Like A Completely Different Genre.: One day a hundred, very unhappy, very drunk, thrash metal fans will show up to watch your folk trio play the local art gallery. Your ironic name won’t seem so funny then.
  1. Live With It: Once you’ve got it, stick with it and get on with the real business of making music. If you do a good job with that, the music itself will come to define what that name means, not the other way around. 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

May 22, 2017
Part 2 of our “The Big Question” seires - How Do Bands Break Out and Become Famous?
 
Here is the article by Matt O'Dowd, Band Dude, Songwriter, and Composer
https://www.quora.com/How-do-bands-break-out-and-become-famous
 
Be extremely good at marketing and relationships.
 
Some ways to achieve this:
  • Become friends with people involved in music. Bookers, band dudes, bar owners, journalists, and music fans. Friends will help each other out, come out to shows, make introductions. Emailing Mp3s to strangers is largely a waste of time.
  • Develop a local following of people who like your music. This does not have to be a huge group of people, but if you invite a journalist to come check out your show, it should feel exciting. When people are dancing and singing the words, that excitement is contagious.
  • Develop a "story." Something that makes it really easy to talk about your band. Two twin sister lesbians singing harmonies? Cool! The band met in a barfight? Cool! This guy's sleeping with a Hearst daughter? Cool!
  • Be kind to people. Real rockstars are not assholes. They have a presence that makes those around them feel special and energized. 
  • Use the internet with expertise and keep in touch with fans and contacts. Always have something new to talk about.
  • Work hard and be patient. Recognize that this will likely take a long time and that there is no such thing as an overnight success.

And if any of this seems like a hassle, go to Medical School instead. You will help people, earn the respect of your community, make nice money, and never have to worry about a job. Music is high risk you are almost guaranteed to fail. Many are called. Almost none are chosen. But if you can make it work its one of the greatest adventures ever.
 
We encourage you to email us any questions or comments you may have for the podcast to me directly at AskBlasko@Gmail.com
 
Follow Blasko on Twitter and instagram @blasko1313
Follow Mike Mowery on Twitter and instagram @mikeoloop
 
www.outerloop.group
May 12, 2017

Article: https://www.quora.com/How-do-bands-break-out-and-become-famous

 

How does a band break and become famous? We all know there is no simple answer to this. However successful people do have habitual similarities that have been theorized as the foundation for their success. So... it stands to reason that perhaps there are reoccurring themes and actions that can be found in successful bands that can be reverse engineered for a new generation. 

 

So… How do Bands break out and Become Famous? According to Matt O-Dowd a self proclaimed band dude, songwriter and composer the answer is not easy, but attainable. He writes: 

 

Be extremely good at music. So good that people can't ignore you.

 

Some ways to achieve this:

  • Develop a unique sound that is unmistakably you. Most successful artists of all mediums become famous for a signature style. 
  • Write extremely good songs that total strangers are interesting in hearing again. Your friends and your mom will say everything is great. They cannot be trusted.
  • Listen to tons of music in a diverse range of genres, thus acquiring better instincts, greater knowledge, and better tastes. Listen to songs and sounds you love, and try to figure out why you love them. 
  • Find excellent creative partners and collaborate with them. Most great music is a team effort. Get used to the idea of ditching bad ideas and freely exchanging criticism. 
  • Be awesome at playing live, and find ways to make your shows memorable and unique.
  • Record good stuff on your own. In your bedroom. In a friend's studio. Whatever. You really don't need very much money to make an excellent sounding record. 

 

Mentions in this episode: Lorna Shore commercial (https://youtu.be/VdQZpNNbxY4), Refused’s Shape of Punk to Come (https://itunes.apple.com/us/album/the-shape-of-punk-to-come/id300995967), and Cryptic Slaughter (https://www.facebook.com/CRYPTICSLAUGHTER/)

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

May 7, 2017

This episode is dedicated to answering questions from you, the listeners. Blasko and Mike tackle the following questions, submitted via email, with great detail and real world examples.

 

From Jesse: “My question is if you could explain the different types of record label deals for bands. I work with a few bands that have been approached to sign 360 deals. Please explain the difference in some deals you know of for artists.”

From Cat: “I have been fortunate to find myself in a lot of songwriting writing sessions. Some with local acts and some with more established names in the music business.  My question is what is the best way to handle oneself in these situations when it comes time to discuss how things should be split?   I have received many opinions on this from: ‘you should establish this before your start writing’; to past mangers telling me not to discuss it at all, because they (manger) are going to do that. Would love to hear from your perspective how things should work. Is there a standard?”

From Bobbi: “I was wondering about your opinions on street teams. When should you assemble one, how do you decide on incentives for the fans involved, and are street level ones really necessary anymore or is viral the way to go?”

 

Email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

May 1, 2017

 Article: http://www.hypebot.com/hypebot/2017/04/the-art-of-using-cover-songs-to-grow-your-audience.html

 

Dave Kusek is the founder of the New Artist Model, an online music business school for independent musicians, performers, recording artists, producers, managers, and songwriters. He is also the founder of Berklee Online, co-author of The Future of Music, and a member of the team who brought midi to the market.

 

In this episode Mike and Blasko explore the points laid out by Dave Kusek in his article “The Art of Using Cover Songs to Grow Your Audience”. He writes:

 

Many artists may have conflicted feelings about cover songs, for although they can be fun to play and offer an easy way to connect with your audience, it can also be irritating when cover songs are all an audience wants, or when they get more attention than original compositions. Here we look at the best way to make cover songs work for you.

 

1. Make it Your Own

Best way to get people who hear your covers into your original music? Put your own unique spin on every song you cover. That means bending the songs stylistically to fit with the kind of music you play and write. 

 

2. Subscribers Over Views

There’s this fascination with “viral” videos in the music industry. But a ton of views on a cover aren’t worth much on YouTube unless you can get in touch with those people again. We’ve seen a lot of musicians hit it with a crazy viral video only to release an original music video on deaf ears.

 

So instead of thinking, “How can I get 10,000 views,” get yourself in the mindset of, “How can I get as many viewers as possible to subscribe?”

 

Setting up suggested videos or playlists on your YouTube channel can be a great way to get people to continue watching, which increases the chance they’ll actually subscribe.

 

  1. Don’t Be Afraid to Use Call to Actions

 

And that leads us into the next point – utilizing call to actions. So what exactly is a call to action? It’s basically just you directly asking your viewers or listeners to take some further action. Maybe it’s watching another video, or subscribing to your channel, or entering your contest, or clicking the link in your description box.

 

If you’re releasing covers on YouTube, you can easily use “cards” to suggest other videos your viewers can watch next. As you upload your video, you’ll be able to add cards in the “Cards” tab across the top of the upload screen. Use cards to suggest other cover songs or even original songs when people reach the end of your videos.

  

We encourage you to email any questions or comments to askblasko@gmail.com

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Missed out on Mike’s 60 Days to Signable course? Head over to www.outerloopcoaching.com to stay on top of the latest courses and news from Outerloop Coaching.

Get $30 your next order at ArtistFlags.com using the code: mentalflag

ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com 

 

 

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