Mike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd.
Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.
Instagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out.
Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either.
With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts.
Email any questions or comments to firstname.lastname@example.org
Find Blasko on Twitter and Instagram: @blasko1313
Find Mike Mowery on Twitter and Instagram: @mikeoloop
Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.com
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