ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Jun 19, 2017

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Mike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd.


  1. Pick a Username


Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.

  1. Get a Decent Profile Photo

Instagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out.


  1. Leave a Bio that Makes an Impression


Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either.


  1. Website Link


With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts.


Email any questions or comments to

Find Blasko on Twitter and Instagram: @blasko1313

Find Mike Mowery on Twitter and Instagram: @mikeoloop

Want to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at

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