ManageMental Podcast with Blasko and Mike Mowery

Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.
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Feb 27, 2017
15 Very Quick and Helpful Things You Can Do To Help Your Music Career” by Sari Delmar for is the basis for this episode's discussion. Sari can be found online at at
#1 Remember Peoples’ Names 
#2 Send Thank You Notes 
#3 Database Relentlessly
Keep organized and detailed databases of your mailing list, the local media, your supporters, promoters, and everything else. This will save you tons of time and help you manage relationships with ease. There’s a kazillion great databasing tools out there and a simple spreadsheet does the trick as well.
#4 Role Play
Now this is a fun one! As an indie band you often need to wear a number of different hats. One minute you are a publicist, the next you’re an agent, and the next moment you’re a merchandiser. It can happen so fast sometimes it’s easy to forget the intricacies that make each of these professionals so good at their jobs. Every time you write an email or make a call in one of these roles, approach it as if you are the best publicist, agent, or merchandiser in the world and think about what a professional in that field would do. 
#5 Read Up 
Being well read will do more for you then make you look cool while schmoozing industry types. Watching the industry, keeping tabs on changes, and more will allow you to make the best strategic decisions possible.
#6 Learn How to do a Proper Show Advance
There are subtle intricacies that go into having a show run smoothly and a promoter walking out thinking you’re a professional. Lots of that starts with a great advance. Take a moment to learn from a professional on what a good advance looks like. 
#7 Always Update your Materials
Don’t make excuses for old websites and demos when sending it around to industry –  If you send someone something you should stand behind it and ensure it is the best presentation of your band, otherwise forget sending it! I know it’s hard to keep up but find systems and tools that help you stay on updating pretty please.
#8 Don’t be Sketchy About Paying People Being reliable and easy to deal with needs to carry through to your money dealings as well. When someone does work for you, no matter how discounted, it is a sign of good faith to pay them quickly. It shows you value their time and appreciate their support. 
#9 Hire an Amazing Designer 
Your brand and artist logo is SO intensely important. Great designers have a special talent that comes through many years of experience in their craft and you just can’t shortcut this important step to presenting you brand to the public.
#10 Protect Your Assets
Gear ain’t cheap and there’s mean mean people in the world who like to steal it and sell it on Craigslist. Get your gear insured by a reputable insurance company. The cost of a plan is much less than the cost of having to re-buy everything. 
#11 Ask the Right Questions 
Sometimes it’s hard to know what the right questions are. If you don’t understand something ask for it to be spelt out. If you have a concern, voice it! Asking the tough questions is what a good manager’s job is – if you don’t have one, you have to learn to ask these questions yourself.
#12 Go Direct to Fan Whenever Possible Interact and spend hours with your fans. They are the most important thing you’ve got. Learn from them, take their feedback, and inspire them to fall in love and promote your band from the heart. This will be the key to your success.
#13 Be Patient
If you stay focused and work hard you should start to see some great results. Nothing happens overnight.
#14 Be Humble 
Appreciate everything you have and get to do. Share your credit, wealth, and glory with those around you who helped you get there.
#15 Expect Nothing 
You are not owed anything and thinking that you are will only drive your dreams further in the wrong direction and push away the people you need to bring them closer.
We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at
Follow Blasko on Twitter and Instagram: @Blasko1313
Follow Mike Mowery on Twitter and Instagram: @mikeoloop
Get Mike’s "Music Management Primer - The Business of Being an Artist” at